This study analyzes the market for premium or paid online content services. Popular content services including online music, gaming and video are discussed, with detailed demand and revenue projections for each of these segments. Content offerings and strategies of broadband service providers as well as key online content specialists, portals and content aggregators are analyzed. Other highlights of the study include a detailed discussion of factors driving and restraining the demand for premium content services as well as key challenges faced by the market participants. Strategic recommendations for broadband service providers and online content specialists are presented as well.