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OEMs’ Used Car Retail Strategies, Europe and North America, 2025
CPO Programs and Electric Units Drive Future Transformative Growth Potential
14-Apr-2025
Global
Market Research
KB48-01-00-00-00
AU_2025_33440
$4,950.00
Special Price $4,455.00 save 10 %
The used car market has undergone changes since the COVID-19 pandemic, driven by soaring prices and supply shortages of new vehicles that have suppressed demand. OEMs selling vehicles directly to end customers rather than through franchise dealerships as intermediaries is a new trend gaining traction globally. Under this business model, franchise dealers (when active) are primarily responsible for vehicle delivery and aftermarket services.
Although some OEMs operate with direct sales in the new car market in Europe and North America, they do not apply the same strategy for the used car market. As a result, OEMs’ used car retail market remains very small compared to dealerships’ sales channels.
This study focuses on North America and Europe, highlighting the used car retail strategies employed by OEM-owned dealerships in these regions. In addition, this report encompasses the main industry trends, key competitors, factors driving and restraining growth, market sizing, opportunities for OEMs, the political climate, and regional regulations. The base year for analysis is 2023, and the study period is from 2021 to 2023.
Key Issues Addressed
• What are the used car retail strategies that OEMs employ in North America and Europe?
• What are the primary trends driving industry penetration in the OEM used car market?
• Who are the main competitors in their respective regions?
• How many used cars were sold through OEM-owned retail models and independent dealerships in
North America and Europe in 2023?
• How will each region's political and regulatory environments impact OEM used car sales growth in
these areas?
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the OEM Used Car Retail Market
Scope of Analysis
Definitions
Questions This Study Will Answer
Segmentation
Competitive Environment
Key Competitors*
Growth Metrics
Market Share of Top OEMs by Region
Growth Drivers
Growth Restraints
Potential Global Trends Impacting the Growth of OEM Used Car Sales
OEM Used Car Vehicle Retailing Approaches
Analysis of Multi-brand and Own Brand Used Vehicle Approach
Pricing Analysis
Growth Metrics
Impact of Legislation on the Used Car Market United States
The Impact of Legislation on the Used Car Market Canada
Franchise Laws
Market Sizing: OEM Direct Sales vs Independent and Franchise Used Car Retailers
Direct Used Car Sales Trend
OEM Used Cars Capabilities in North America
OEMs’ Used Car Inventory Acquisition Approach
Evaluation of OEM Used Car Retail Strategies Execution
Used Car Retail Strategies: Tesla
Used Car Retail Strategies: Polestar
Growth Metrics
The Impact of Legislation on the Used Car Market
Market Sizing: OEM Direct Sales vs Franchises and Independent Used Car Retailers
Direct Used Car Sales Trend
Role of Authorized Dealerships in Supporting OEM Used Car Retailing
OEM Used Car Capabilities in Europe
OEMs’ Used Car Inventory Acquisition Approach
Evaluation of OEM Used Car Retail Strategies Execution
Used Car Retail Strategies: Tesla
Used Car Retail Strategies: Polestar
Used Car Retail Strategies: Stellantis
Used Car Retail Strategies: Volvo
Growth Opportunity 1: CPO Programs
Growth Opportunity 2: Online Sales
Growth Opportunity 3: Electric Vehicles
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
Speak directly with our analytics experts for tailored recommendations.
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Although some OEMs operate with direct sales in the new car market in Europe and North America, they do not apply the same strategy for the used car market. As a result, OEMs’ used car retail market remains very small compared to dealerships’ sales channels.
This study focuses on North America and Europe, highlighting the used car retail strategies employed by OEM-owned dealerships in these regions. In addition, this report encompasses the main industry trends, key competitors, factors driving and restraining growth, market sizing, opportunities for OEMs, the political climate, and regional regulations. The base year for analysis is 2023, and the study period is from 2021 to 2023.
Key Issues Addressed • What are the used car retail strategies that OEMs employ in North America and Europe? • What are the primary trends driving industry penetration in the OEM used car market? • Who are the main competitors in their respective regions? • How many used cars were sold through OEM-owned retail models and independent dealerships in North America and Europe in 2023? • How will each region's political and regulatory environments impact OEM used car sales growth in these areas?
| Deliverable Type | Market Research |
|---|---|
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Used car market strategy |
| Keyword 2 | Europe North America automotive |
| Keyword 3 | OEM digital retailing |
| Podcast | No |
| Predecessor | None |
| WIP Number | KB48-01-00-00-00 |