Description
Maintaining global competitiveness is a complex pursuit for enterprises across industry verticals. Intensifying competition in the business-to-consumer space, with decreasing customer loyalty and higher customer expectations, is proving to be a challenge for product and service providers. This market insight examines the emerging trends in the omnichannel customer interaction solutions market in India. It analyzes market, technology, and vendor trends, current and future adoption, and key challenges and drivers as enterprises aim to evolve from a one-dimensional view of the business environment to a comprehensive view of a range of parameters based on deep market insights.
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