Online Retailing in the Consumer Electronics and Appliances (CEA) Market in India, Forecast to FY 2026

Online Retailing in the Consumer Electronics and Appliances (CEA) Market in India, Forecast to FY 2026

Increasing Internet Penetration, a Young Demographic Profile, and Rising Disposable Incomes will Propel the Online CEA Market

RELEASE DATE
04-Sep-2019
REGION
South Asia, Middle East & North Africa
Research Code: K3C0-01-00-00-00
SKU: ES01111-SA-MR_23442

$4,950.00

Special Price $3,712.50 save 25 %

In stock
SKU
ES01111-SA-MR_23442

$4,950.00

$3,712.50 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

The online consumer electronics and appliances (white goods, brown goods, and consumer electronics) market in India is valued at approximately INR 99,000 crores. It is driven by the rising disposable incomes, increased penetration of electronic gadgets in everyday use, and an upsurge in the GEN Y population. Some of the challenges faced by this market are lack of trust in online marketplaces, the risk of cyberattacks and privacy loss, and language barriers in Internet usage. Nevertheless, the online CEA market in India is expected to register a CAGR of 24.5% from FY 2019 to FY 2026. This study covers an analysis of growth potential of the market, market concentration, competitive environment, market segment analysis, market trends, distribution channel analysis, growth opportunities available to existing participants and new entrants, and revenue forecasts. Product segments covered are white goods, brown goods, and consumer electronics, and the geographic coverage is confined to the Indian market.

Xiaomi dominates the online CEA market with Flipkart and Amazon being other key participants. The Western region in India dominates the market with a contribution of 34.7% to the total revenues followed by the Southern region.

Key trends observed are that digital payments in India are on the rise and are likely to account for 80% of online transactions, and mCommerce is expected to dominate digital payments. Government measures such as demonetization have led to a spike in online spending, and it is expected to see further growth in the future. Implementation of cutting-edge technology to improve online shopping experience is expected to shift footfalls further from in-store to online portals.

Companies implementing omnichannel strategy, that can offer an immersive shopping experience to its customers and that can forge strategic partnerships, are likely to see success in the industry. Other critical success factors and opportunities for participants include leveraging the Big Data collected from online usage and transactions and converting them into increased sales, offering attractive financing options to customers, showing increased commitment to data security and customer privacy, and strategically promoting online-exclusive products to encourage online shopping. Web-to-store and brick-and-click models are expected to be widely popular. Research online, buy offline (ROBO) trend is likely to continue, pushing vendors to create online-exclusive products at competitive prices, leading to both lower costs and increased sales for participants in the market.

Key Issues Addressed

  • What is the future growth potential of the online CEA market in India?
  • What will be the major drivers and trends impacting the market?
  • Which segment is expected to dominate the market in the coming years, and at what rate is it expected to expand?
  • What is the market concentration in the online CEA market and what will be the trend?
  • What are the growth opportunities in eCommerce for new entrants and existing participants?
  • Are the vendors in the space ready to be independent, or do they need partnerships to take their businesses to the next level?

Author: Rajalingam Arikaarampalayam Chinnasamy

Table of Contents

Key Findings

Market Engineering Measurements

Market Engineering Measurements (continued)

CEO’s Perspective

Market Definitions

Market Definitions (continued)

Market Definitions (continued)

Key Questions this Study will Answer

Market Segmentation by Product Type

Market Distribution Channels

Market Segmentation by Region

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

Market Engineering Measurements (continued)

Forecast Assumptions

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Pricing Trends and Forecast

Pricing Trends and Forecast Discussion

Percent Revenue Forecast by Segment

Percent Revenue Forecast Discussion by Segment

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Percent Revenue Forecast by Distribution Channel

Percent Revenue Forecast Discussion by Distribution Channel

mCommerce Revenue Share Forecast

mCommerce Revenue Forecast Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Market Share—Online Platforms

Market Share Analysis

Xiaomi Corporation

Samsung

Vivo Communication Technology Co. Ltd

Lenovo Group Ltd.

OPPO Mobile Telecommunications Corp.

Growth Opportunity 1—Omnichannel strategy

Growth Opportunity 2—Immersive Shopping Experience

Growth Opportunity 3—Consolidation and Partnerships

Strategic Imperatives for Success and Growth

Online CEA Market Trends

Rising Digital Payments in India

Online Spending Trends

Latest Technological Advancements Are Expected to Drive Wider Market Penetration in India

Technological Adoption Timeframe in India

Technology Trends

Online White Goods Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Revenue Forecast by Product

Percent Revenue Forecast by Product

Percent Revenue Forecast Discussion by Product

Percent Revenue Forecast Discussion by Product(continued)

Percent Revenue Forecast Discussion by Product (continued)

Market Share

Market Share Discussion

Competitive Environment

Market Share—Air Conditioners

Market Share—Refrigerators

Market Share—Washing Machines

Market Share—Sewing Machines

Market Share—Dishwashers

Market Share—Vacuum Cleaners

Market Share—Other White Goods

Online Brown Goods Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Revenue Forecast by Product

Percent Revenue Forecast by Product

Percent Revenue Forecast Discussion by Product

Percent Revenue Forecast Discussion by Product (continued)

Percent Revenue Forecast Discussion by Product (continued)

Market Share—Brown Goods

Market Share Discussion

Competitive Environment

Market Share—Microwave Ovens

Market Share—Induction Cooktops

Market Share—Chimneys

Market Share—Mixer

Market Share—Grinder

Market Share—Electric Fans

Market Share—Iron

Online Consumer Electronics Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Revenue Forecast by Product

Percent Revenue Forecast by Product

Percent Revenue Forecast Discussion by Product

Percent Revenue Forecast Discussion by Product (continued)

Market Share—Consumer Electronics

Market Share Discussion

Competitive Environment

Market Share—Television

Market Share—Computers

Market Share—Phones

Market Share—Watches

Market Share—AV Systems

Market Share—Other Consumer Electronics

Western Region Key Findings

Western Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Southern Region Key Findings

Southern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Northern Region Key Findings

Northern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Eastern Region Key Findings

Eastern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Companies in “Others”

List of Companies in “Others” (continued)

List of Companies in “Others” (continued)

List of Companies in “Others” (continued)

List of Companies in “Others” (continued)

List of Companies in “Others” (continued)

List of Companies in “Others” (continued)

Partial List of Companies Interviewed

Abbreviations and Acronyms Used

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
The online consumer electronics and appliances (white goods, brown goods, and consumer electronics) market in India is valued at approximately INR 99,000 crores. It is driven by the rising disposable incomes, increased penetration of electronic gadgets in everyday use, and an upsurge in the GEN Y population. Some of the challenges faced by this market are lack of trust in online marketplaces, the risk of cyberattacks and privacy loss, and language barriers in Internet usage. Nevertheless, the online CEA market in India is expected to register a CAGR of 24.5% from FY 2019 to FY 2026. This study covers an analysis of growth potential of the market, market concentration, competitive environment, market segment analysis, market trends, distribution channel analysis, growth opportunities available to existing participants and new entrants, and revenue forecasts. Product segments covered are white goods, brown goods, and consumer electronics, and the geographic coverage is confined to the Indian market. Xiaomi dominates the online CEA market with Flipkart and Amazon being other key participants. The Western region in India dominates the market with a contribution of 34.7% to the total revenues followed by the Southern region. Key trends observed are that digital payments in India are on the rise and are likely to account for 80% of online transactions, and mCommerce is expected to dominate digital payments. Government measures such as demonetization have led to a spike in online spending, and it is expected to see further growth in the future. Implementation of cutting-edge technology to improve online shopping experience is expected to shift footfalls further from in-store to online portals. Companies implementing omnichannel strategy, that can offer an immersive shopping experience to its customers and that can forge strategic partnerships, are likely to see success in the industry. Other critical success factors and opportunities for participants include leveraging the Big Data collected from online usage and transactions and converting them into increased sales, offering attractive financing options to customers, showing increased commitment to data security and customer privacy, and strategically promoting online-exclusive products to encourage online shopping. Web-to-store and brick-and-click models are expected to be widely popular. Research online, buy offline (ROBO) trend is likely to continue, pushing vendors to create online-exclusive products at competitive prices, leading to both lower costs and increased sales for participants in the market.--BEGIN PROMO--

Key Issues Addressed

  • What is the future growth potential of the online CEA market in India?
  • What will be the major drivers and trends impacting the market?
  • Which segment is expected to dominate the market in the coming years, and at what rate is it expected to expand?
  • What is the market concentration in the online CEA market and what will be the trend?
  • What are the growth opportunities in eCommerce for new entrants and existing participants?
  • Are the vendors in the space ready to be independent, or do they need partnerships to take their businesses to the next level?

Author: Rajalingam Arikaarampalayam Chinnasamy

More Information
No Index No
Podcast No
Author Rajalingam Chinnasamy
Industries Electronics and Sensors
WIP Number K3C0-01-00-00-00
Is Prebook No
GPS Codes 9200-A3,9592