Overview of the Volkswagen Group’s Global Operations

Overview of the Volkswagen Group’s Global Operations

From an Industry Benchmark in Platform Sharing to the Most Profitable Automotive OEM by 2020

RELEASE DATE
28-Jun-2013
REGION
Europe
Research Code: NC34-01-00-00-00
SKU: AU00037-EU-MR_08591

$10,000.00

Special Price $7,500.00 save 25 %

In stock
SKU
AU00037-EU-MR_08591

$10,000.00

$7,500.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

The aim of this research service is to provide a strategic overview of the Volkswagen Group that identifies and interprets the factors that contribute to the success of the organization. The study covers the Volkswagen Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations.

Table of Contents

Introduction

  • Title, Research Team, and Contents

Executive Summary

  • Executive Summary

Research Scope, Objectives, Methodology, and Background

  • Research Parameters

Segmentation

  • Segment Breakdown

Vollkswagen Group Overview

  • Product Portfolio and Sales Performance

Organisational Structure

  • Organizational structure

Objectives and Strategy

  • Vision, Technology Strategy, and Market Channel and Dealer Management Strategy

New Mobility Business Models

  • Business Models

Key Conclusions

  • Implications

Appendix

  • List of Additional Slides
Related Research
The aim of this research service is to provide a strategic overview of the Volkswagen Group that identifies and interprets the factors that contribute to the success of the organization. The study covers the Volkswagen Groups product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations.
More Information
No Index No
Podcast No
Author Shwetha Surender
Industries Automotive
WIP Number NC34-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9AF6-A6