Overview of the Volkswagen Groups Global Operations

From an Industry Benchmark in Platform Sharing to the Most Profitable Automotive OEM by 2020

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The aim of this research service is to provide a strategic overview of the Volkswagen Group that identifies and interprets the factors that contribute to the success of the organization. The study covers the Volkswagen Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations.

Table of Contents

Overview of the Volkswagen Group’s Global Operations, Global Operations of the Volkswagen GroupIntroductionTitle, Research Team, and ContentsExecutive SummaryExecutive SummaryResearch Scope, Objectives, Methodology, and BackgroundResearch ParametersSegmentationSegment BreakdownVollkswagen Group OverviewProduct Portfolio and Sales PerformanceOrganisational StructureOrganizational structureObjectives and Strategy Vision, Technology Strategy, and Market Channel and Dealer Management Strategy New Mobility Business Models Business ModelsKey ConclusionsImplicationsAppendixList of Additional Slides




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