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Overview of the Volkswagen Group’s Global Operations
From an Industry Benchmark in Platform Sharing to the Most Profitable Automotive OEM by 2020
28-Jun-2013
Europe
Market Research
NC34-01-00-00-00
AU00037-EU-MR_08591
The aim of this research service is to provide a strategic overview of the Volkswagen Group that identifies and interprets the factors that contribute to the success of the organization. The study covers the Volkswagen Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations.
Introduction
- Title, Research Team, and Contents
Executive Summary
- Executive Summary
Research Scope, Objectives, Methodology, and Background
- Research Parameters
Segmentation
- Segment Breakdown
Vollkswagen Group Overview
- Product Portfolio and Sales Performance
Organisational Structure
- Organizational structure
Objectives and Strategy
- Vision, Technology Strategy, and Market Channel and Dealer Management Strategy
New Mobility Business Models
- Business Models
Key Conclusions
- Implications
Appendix
- List of Additional Slides
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