PACCAR Inc—Profile of a Leading Global Truck Manufacturer

Focus on Advanced Technology Adoption Combined with Global Expansion to Propel Growth Through 2025

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PACCAR Inc is expected to increase its medium- and heavy-duty truck unit sales at a compound annual growth rate of 4.8% from 2016 to 2025, which will help it maintain its share of the global truck market. While rising unit sales will not be the key driver for sustained profitability, revenue from services such as telematics-based fleet management systems, the Connect computerized maintenance management system, eRetailing of parts, and financial and leasing services will help improve margins. The company's weak presence in China and India, two of the largest truck markets globally, is the reason for its lack of growth in global truck market share. China and India also have a substantial owner-operator population—the primary customer base for PACCAR in North America. With a new value-truck platform, PACCAR can enter this market profitably. On the powertrain front, PACCAR is expected to maintain its focus on developing diesel engine technology to meet emission regulations and go beyond just compliance. Natural gas engines will be the key alternative fuel powertrain strategy, but this technology is not expected to have a market penetration rate of more than 5% by 2025, primarily because of a lack of refueling infrastructure and the price premium for natural gas technology compared with diesel. With its large customer base among owner-operators, PACCAR is working towards autonomous driving technology that does not necessarily take the driver out of the equation but frees the driver to do paperwork and other activities.

Key questions this study will answer:
What are the key factors that make PACCAR an important participant in the global truck market?
How will PACCAR tap into growth in the global truck market through its Kenworth, Peterbilt, and DAF brand?
What will be the product focus in each region?
Does PACCAR have a breakthrough strategy for the world’s largest truck markets of China and India?
What are the risks and restraints of PACCAR’s truck strategy?
What is the projected volume of truck sales in 2025?

Table of Contents

1. Executive Summary
Executive Summary—PACCAR Brand Positioning
Executive Summary—PACCAR Sales Performance, 2016
Executive Summary—PACCAR Truck Business, 2016–2025
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
OEMs Compared in this Study
3. Definitions and Segmentation
Definitions and Vehicle Segmentation
Vehicle Classification
Medium-duty truck
Heavy-duty truck
4. Global Truck Market Overview
Global Truck Market Forecast
PACCAR Sales Performance, 2016
5. Overview of PACCAR’s Truck Business, 2016
PACCAR Truck Business Overview
Financial Metrics
PACCAR Product Portfolio
Competitive Benchmarking
Analysis of PACCAR’s Reasons for Premium Positioning
Business Footprint
SWOT Analysis
6. PACCAR Truck Technology Focus, 2016–2025
8 Transformational Shifts Shaping the Future of Commercial Trucking
Comparative R&D Spending
Technology Focal Points
Advanced Driver Assistance
Chassis and Safety
Connected Technologies
Advanced Driver Assistance
Connected Technologies
PACCAR Engine Power Rating Ranges
Alternative Powertrains
Chassis and Safety Technologies
PACCAR HWW Technology Evaluation
7. Sales and Service Focus
PACCAR Service Strength
Dealership Profit Margin Analysis
PACCAR Financial Services (PFS)
8. PACCAR Regional Market Metrics
North America
South America
Key Markets for PACCAR into 2025
PACCAR Sales Forecast, 2025
Forecast Scenario Assumptions
9. Growth Opportunities
Growth Opportunity 1—Advanced Truck Technologies
Growth Opportunity 2—Growth in New Markets
Growth Opportunity 3—Fleets and Owner-Operators
Growth Opportunity 4—PACCAR Ecosystem with Start-Ups
Strategic Imperatives for Success and Growth
10. Conclusions and Future Outlook
Product Focus
Future Outlook
The Last Word—Three Big Predictions
Legal Disclaimer
11. Appendix
Product Focus—Peterbilt Conventional Medium-Duty Truck
Product Focus—Peterbilt Cab-Over-Engine Medium-Duty Truck
Product Focus—Peterbilt Heavy-Duty Truck
Product Focus—Kenworth Conventional Medium-Duty Truck
Product Focus—Kenworth Cab-Over-Engine Medium-Duty Truck
Product Focus—Kenworth Heavy-Duty Truck
Product Focus—DAF Medium-Duty Truck
Product Focus—DAF Heavy-Duty Truck
Market Engineering Methodology

List of Figures & Charts

1. Definitions and Segmentation
2. PACCAR Truck Business Outlook: Marketing SWOT, Global, 2016–2025
3. PACCAR Truck Business Outlook: Forecast Scenario Assumptions, Global, 2016–2025

1. Medium- and Heavy-Duty Truck Market: Unit Sales by OEM, Global, 2016
2. PACCAR Truck Business Outlook: Unit Sales, Global, 2016–2025
3. Medium- and Heavy-Duty Truck Market: Unit Sales Forecast by Region, Global, 2016 and 2025
4. Medium- and Heavy-Duty Truck Market: Unit Sales by OEM, Global, 2016
5. PACCAR Annual Revenue and Income, Global, 2012–2016
6. PACCAR Sales Performance, Global, 2016
7. PACCAR 5-Year Financial Performance, Global, 2012–2016
8. PACCAR Product Range, Global, 2016
9. Medium- and Heavy-Duty Truck Market: OEM Comparison, Global, 2016
10. PACCAR Strategic Framework, Global, 2016
11. PACCAR Regional Presence, Global, 2016
12. R&D Spending Comparison by Truck OEM, Global, 2016
13. PACCAR Technology Focal Points, Global, 2016
14. PACCAR Autonomous Technology Initiatives, Global, 2016
15. PACCAR Connected Technologies, Global, 2016
16. PACCAR Drivetrain Technology, Global, 2016
17. PACCAR Powertrain Offerings, Global, 2016
18. PACCAR Alternative Powertrain Offerings, Global, 2016
19. Medium- and Heavy Duty Truck Market: HWW Features Design Mapping, Global, 2016
20. PACCAR Truck Business Outlook: Strategic Service Approach, Global, 2016–2025
21. PACCAR Truck Business Outlook: Dealership Value Chain and Profit Margin Analysis, Global, 2016 and 2025
22. PACCAR Truck Business Outlook: Financial Services Overview, Global, 2016
23. PACCAR Regional Profile, North America, 2016
24. PACCAR Regional Profile, Europe, 2016
25. PACCAR Regional Profile, China, 2016
26. PACCAR Regional Profile, India, 2016
27. PACCAR Regional Profile, South America, 2016
28. PACCAR Regional Profile, Oceania, 2016
29. PACCAR Regional Profile, Russia, 2016
30. PACCAR Truck Business Ecosystem, Global, 2017–2025
31. PACCAR Truck Business Outlook: Unit Sales, Global, 2016–2025
32. PACCAR Truck Business Outlook: Key Conclusions, Global, 2016–2025
33. PACCAR Truck Business Outlook, Global, 2017–2025

global truck manufacturer
heavy duty truck manufacturer
global truck manufacturer

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