The Foods Industry in the KSA is undergoing a major change with new societal trends such as the internet, social media, increasing employment opportunities for women, etc. having an impact on the dietary habits of the country. There is an increasing demand for foods, which address certain aspects such as convenience, ease of preparation, health, etc. There is also a marked difference in the purchasing practices of consumers with the advent and penetration of modern retail, influencing packaging, sizes and even promotional activities in the food industry. This document aims to be a top-level guide to help CXOs evaluate their existing portfolios and create a long term business roadmap. The document provides an overview of the retail, packaged foods industry in the KSA. Key mega and micro trends that impact the industry have been analysed to understand their impact on the food industry. Various channels for sales of products have also been identified. The document also details the top two segments in the market, providing information on competitors, sales channels, demand forecasts, and other key market matrices.
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Packaged Foods Market in Saudi Arabia (KSA), 2017Scope & LimitationsScope & LimitationsMacro Trends: the KSAThe GCC will witness high population growth, spearheaded by the KSA in terms of growth and population numbersIn the KSA, 59% of the population is below the age of 35, therefore products attracting this category are the focusPlanned economic diversification and Government’s initiative on Food Security will make investment in the food industry an attractive optionThe food retail segment is the largest and a high growth segment, with high potential in the packaged foods space Growth driven by urbanisation, fast-paced lifestyle and a young populationChocolate Confectionery, frozen foods, chilled processed foods and snacks are the key growth driversOf the high growth segments, only chocolate Confectionery and Breakfast Cereals are highly dependent on importsChocolate Confectionaries and Snacks are high growth with few large players in the marketThe key growth segments are fairly consolidated offering options for new entrantsChocolate Confectionery is the fastest growing segment and is dominated by global majors in a consolidated market Investment in new products and those targeting the younger population will play a major role in acquiring market sharesGrocery shops are key for impulse purchases while modern retail outlets are ideal for bulk Chocolate purchasesSnacks are a high growth market with both International and domestic players New flavours and promotional activities related to sports, health and wellness are major drivers for growth in the snacks market Snacks - Baqalahs are the key sales channels ideal for impulse purchase due to their reach and ease of access. Few global brands dominate high growth segments like chocolates and snacks; mature segments like Dairy and Bakery have many local and international playersThe Industry going ForwardWhile macroeconomics will drive growth of packaged foods, product differentiation will be key for companies to compete “Good for you” and “Taste and Product Innovation” are the key trends shaping the foods industry in the KSA, currentlyProducts offering health benefits, convenience, and new tastes are in demand High scope for introducing premium and innovative products, especially through international products and brandsFrost & Sullivan AdvisoryProduct differentiation and convenience are key factors for the Packaged Foods market in the KSA Social Media based promotional activities facilitate interactions with young populace enhancing brand equityAnnexure: Our ServicesMaximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic OpportunitiesOur Growth Consulting CanvasLegal Disclaimer