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This Growth Opportunity Analysis presents an assessment of the current trends and predictions expected to impact the European processed food and beverage market and associated ingredients in 2016. With respect to the European food and beverage market and its associated value chain, the key trends expected to have a major impact on industry growth include the growing need for food traceability and safety, the increased demand for free-from foods and meat substitutes, and product sustainability. This study argues that consumers in most European countries will demand more foods that originate from their respective countries due to the perception of better quality. Furthermore, food companies that show that products are manufactured in a sustainable manner will have a competitive advantage.
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