PharmAsia Market Study May 2000

Overview and Scope

• Overview and Scope

Market Engineering Analysis ofthe Japanese Bronchitis and AllergicCoryza Products Market (1996-2006)

• Market Definitions
• Market Engineering Research Measurement System
• Challenges Facing the Bronchitis and Allergic Coryza Markets in Japan
• Market Engineering Valuation and Revenue Forecasts (1996-2006)

Marketing Engineering Research Analysis

• Marketing Engineering Research Analysis
• Market Forecasts
• Demand Analysis
• Competitive Structure

Market Engineering Strategic Recommendations for Bronchitis and Allergic Coryza Market

• Market Engineering Strategic Recommendations for Bronchitis and Allergic Coryza Market
• Shift the Focus of Product Development from Broad-Based Antibiotics and Antibacterials to Specialized and Effective Drugs for Bronchitis
• Penetrate the BronchodilatorsSegment by Targeting Patients with Mild Bronchitis
• Develop and Introduce Antibiotics with Different Chemical Functions; Preventive Drugs and Potentiating Agents for the Action of Other Antibiotics/Antibacterials
• Penetrate the Influenza Vaccines and Anti-virus Drugs Segments
• Trigger Early Diagnosis of Chronic Bronchitis Patients by Encouraging the Government to Regulate Active Information Activities to Create Awareness
• Activate Co-marketing with Other Pharmaceutical Companies to Share Costs for R&D and Sales
• Produce Generics for the Introduction of the Prospective Payment System
• Develop Products for Allergic Coryza in OTC Segments and Co-sell the Products with Other Pharmaceutical Companies That Have Strong Distribution Channels
• Develop Improved Anti-allergics to Compete with the Emerging Non-drug Therapies
• Develop Complementary Products for Non-drug Therapies Like Laser Surgery and Anti-anaphylaxis Therapy
• Innovate Current Anti-allergics and Reduce Impairment of Performance