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Grab is the Market Leader in Southeast Asia with ~90% Share. Addressable Market for e-Hailing is Likely to Grow to ~$30 Billion by 2022
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The e-hailing market in the ASEAN is showing clear signs of growth and is likely to emerge as a key mode of transport in the region in short to medium term. Urban areas are expected to be the primary segment for e-hailing apps in the ASEAN. The younger population of smartphone users are likely to be the key target market. Several participants have entered the growing market and several partnerships and some takeovers are helping the market witness growth in the region. The e-hailing apps market is expected to record steady growth over the short to medium term, driven by increased the penetration of smartphone users, increasing cost of car maintenance, and rising modes of cashless payment. However, the market continues to face challenges in terms of competing modes of transport, including private owned vehicles, street hailing taxi services, and other forms of public transportation such as trains, metros, and buses.
This study offers a competitive scenario of the e-hailing apps market in the ASEAN. It analyzes the competitors operating in the various ASEAN markets including Malaysia, Singapore, Thailand, Indonesia, Vietnam, and the Philippines. The study offers a detailed profile of each of the operators. It focuses on a general overview of e-hailing apps and their presence across the countries, the types of services offered, the types of vehicles available, the number of seats, and the areas of availability of a particular service, alongside the offerings and fare details for each of the services.
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