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Ride-hailing Advertising is Experiencing Transformational Growth due to the Use of AI and Advanced Display Technology
27-Dec-2024
Global
Market Research
MH6F-01-00-00-00
AU_2024_1216
This Frost & Sullivan report examines the ride-hailing advertising industry in North America, focusing on both in-app and on-car advertising. It explores how advertising has become a significant revenue stream for ride-hailing companies, analyzing current and future trends. The ride-hailing industry has evolved its business model over the years, developing new strategies to attract drivers. The surge in digital advertising spending, coupled with advancements in data-driven targeting and display technology, has created a growing opportunity for ride-hailing advertising. Vehicles, as mobile advertising platforms, can reach significantly larger audiences than traditional outdoor advertising. This has prompted the industry to introduce on-car advertising solutions. Concurrently, ride-hailing apps have become platforms for in-app advertising, leveraging user data for targeted campaigns. This report examines these advertising segments in the ride-hailing industry, providing detailed analysis and relevant case studies for each. It examines the factors driving and restraining growth in this space and analyzes the opportunities emerging from the changes in the market for stakeholders and market players to leverage.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Ride-hailing Advertising Industry
Growth Metrics
Growth Drivers
Growth Restraints
Ride-hailing Advertising: Competitive Environment
Ride-hailing Advertising: Segmentation
Ride-hailing Advertising: Definition
Ride-hailing Advertising: Trends
Ride-hailing Advertising: Regulatory Landscape
Ride-hailing Advertising: Technologies
Ride-hailing Advertising: Technology, Location Services
Ride-hailing Advertising: Technology, Data Services
Ride-hailing Advertising: Technology, Communication Services
Ride-hailing Advertising: Challenges
Ride-hailing Advertising: Growth Opportunities
In-app Advertising: Definitions
Different Stages of In-app Advertising
In-app Advertising: Measurement & KPIs
In-app Advertising: Advantages
Case Study 1: Ryde
Case Study 2: Uber
Case Study 3: Lyft
Case Study 4: Grab
On-car Advertising: Definitions
Different Stages of On-car Advertising
Types of On-car Advertising
On-car Advertising: Advantages
Case Study 1: Hangry Media
Case Study 2: Firefly
Case Study 3: Vugo
Case Study 4: Wrapify
Case Study 5: Alfi
Ride-hailing Advertising: Future Technology Trends
Ride-hailing Advertising: Future Technology Trends (continued)
Ride-hailing Advertising: Future Technology Trends (continued)
Ride-hailing Advertising: Robotaxis as a Growth Opportunity
Growth Opportunity 1: Interactive Ads
Growth Opportunity 1: Interactive Ads (continued)
Growth Opportunity 2: ML
Growth Opportunity 2: ML (continued)
Growth Opportunity 3: Personalized Advertising Based on Data Analytics
Growth Opportunity 3: Personalized Advertising Based on Data Analytics (continued)
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
List of Figures
- Ride-hailing Advertising: Growth Metrics, North America, 2024
- Ride-hailing Advertising: Growth Drivers, North America, 2025–2035
- Ride-hailing Advertising: Growth Restraints, North America, 2025–2035
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| Deliverable Type | Market Research |
|---|---|
| Author | Avishar Dutta |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | ride-hailing advertising |
| Keyword 2 | in-car advertising |
| Keyword 3 | digital ads in transport |
| List of Charts and Figures | Ride-hailing Advertising: Growth Metrics, North America, 2024~ Ride-hailing Advertising: Growth Drivers, North America, 2025–2035~ Ride-hailing Advertising: Growth Restraints, North America, 2025–2035~ |
| Podcast | No |
| WIP Number | MH6F-01-00-00-00 |