Select Automotive OEM R&D KPIs Analysis, 2011–2016

Around $40 Billion was Spent on R&D by 5 Global Automotive OEMs in 2016

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Automotive manufacturers are currently focusing on building fully connected and completely autonomous vehicles, as drivers expect next-generation digital technologies in their cars. As autonomous and connected technologies go hand-in-hand in building efficient self-driving cars, connected car technologies will create a drift in the automotive ecosystem to help automakers make a seamless shift from semi-autonomous driving to fully autonomous driving in the future.

In order to match the market expectation, OEMs’ objective is to build cars that can change the form and function, as opposed to what is being offered now. Moreover, in the race to reduce the carbon footprint, OEMs are focusing on unique, customized strategies in building electric vehicles that help in achieving sustainability. Creating smart mobility solutions by conceptualizing the idea of sharing electric vehicles by optimizing cross-company collaboration is another area of focus for automakers to generate revenue. Hence, OEMs are in the process of building next-generation electric vehicles with autonomous driving capability, which will ultimately create a synergy between OEMs and transportation companies in developing a cost-effective business model that leads to a win-win partnership. Moreover, several OEMs are seen as partnering with companies to provide an on-demand network of cars, object recognition, and development of HAD maps. Automakers are keen on building their next-generation infotainment platforms by partnering with key players in this space.

Research Scope

This study analyzes Research & Development data from the annual reports and 10-K reports of 5 global automotive OEMs. It benchmarks these 5 OEMs against 20 key performance indicators.

Research Highlights

The KPI are based on total units sold, total revenue generated, R&D expenditure, R&D expenditure in terms of basic research, advanced research and product development, total employee head count, number of engineering locations, nameplates sold, vehicle platforms sold, number of manufacturing plants, number of patents filed, part commonality, development timeline. The KPIs are analysed and key takeaways are provided for each one of them.

This research can help OEMs identify where they are placed with respect to other global players and for suppliers to understand the research expenditure spent by major OEMs.

Key Issues Addressed

  • How do the select OEMs perform against each other in terms of R&D performance - total revenue, research expenditure, employee count?
  • What is the focus of OEMs in terms of research expenditure? Basic, Advanced and Product Development
  • How many units have been sold with respect to R&D employees? How many units per vehicle platforms? Units using the same nameplate?
  • How any vehicles from the select OEMs have received Top Safety Pick from IIHS? 
  • How are select OEMs placed in OEM-Supplier Working Relations Index?

Table of Contents

Select Automotive OEM R&D KPIs Analysis, 2011–2016Executive SummaryKey FindingsKey Figures for KPIs AnalysedKey Figures for KPIs Analysed (continued)Models Total Units SoldResearch and Development Key Performance IndicatorsKPI 1—Total Revenue (Automotive + Financial Services)KPI 2—Automotive Revenue Net KPI 3—Total Employment KPI 4—Total R&D Budget KPI 5—R&D Budget breakdown by Basic ResearchKPI 6—R&D Budget breakdown by Advanced ResearchKPI 7—R&D Budget breakdown by Product DevelopmentKPI 8—Total R&D Head CountKPI 9—No. of Engineering R&D LocationsKPI 10—Number of Models SoldKPI 11—Models Total Units SoldKPI 12—Number of Vehicle PlatformsKPI 13—Number of Manufacturing PlantsKPI 14—Number of PatentsKPI 15—Global Programs Part CommonalityKPI 16—Product Development (PD) TimelineKPI 17—Number of Top Safety Pick Models from IIHSKPI 18—Problems Per 100 VehiclesKPI 19—OEM-Supplier Working Relationship IndexKPI 20—R&D Budget Per R&D Headcount KPI 21—R&D Budget Per Total Units SoldKPI 22—R&D Budget as a Percent of Automotive RevenueKPI 23—R&D Headcount Per Number of NameplatesKPI 24—Total Units Sold Per Number of Vehicle PlatformsKPI 25—Number of Nameplates Sold Per Total PlatformsGrowth Opportunities and Strategic ImperativesResearch and Development Growth OpportunitiesStrategic Imperatives for Success and GrowthConclusionsKey ConclusionsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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