Strategic Analysis of General Motors (GM) Global Product Portfolio

The New GM Post-bankruptcy Targets to Become the Future Global Number One OEM

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The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization’s success. The study covers GM’s product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.

Table of Contents

Executive SummaryKey FindingsExecutive Summary—Snapshot of GM CompanyExecutive Summary—GM Committed to 4 Strategic PillarsExecutive Summary—GM Top Strategic ImperativesExecutive Summary—Key Findings and Future Outlook Associated MultimediaResearch Scope, Objectives, and MethodologyResearch Scope Research Aims and ObjectivesKey Questions This Study Will Answer Research Background Research Methodology Key OEM/Participant Groups Compared in This Study SegmentationVehicle SegmentationOverview of GMIntroduction to GMGM Structure—MatrixGM Key FiguresEarnings before Interest and Taxes (EBIT) GMGlobal Sales PerformanceGM China Joint Venture (JV) Key FiguresGM Product Portfolio and Sales PerformanceGM Segment OutlookTop 4 Key Markets for GM Strategic Focus in ChinaGM Sales Performance in ChinaGM Sales Performance in North AmericaGM Sales Performance in BrazilGM Sales Performance in IndiaGM's Top Product ObjectivesKey Model Launches 2014–2016Key Roles of GM BrandsGM’s Global Branding StrategyGM Focusing on Global BrandsChevrolet—Global BrandBuick—Look Share with OpelBrand Differentiation—Weighting of Brands within GMCadillac—Premier Global Luxury BrandCadillac Global Sales PerformanceCadillac and Buick Separation in the United StatesRegional BrandsTechnology Strategy: Research and Development StrategyR&D Budget as Percentage of Total SalesGM R&D Overview Product DevelopmentBreakdown of R&D Centers by Functionality/ResponsibilityExamples of University Partnerships—Collaborative Research LabsTechnology DirectionGM Global Engineering Footprint Product Development—ITPlatform StrategyGM Platform ConsolidationModel–Platform Segmentation*Cadillac Platform Strategy—2013 and Post 2019Powertrain StrategyGM Will Significantly Reduce Engine FamiliesGM Powertrain Philosophy Powertrain Strategy Powertrain Strategy (continued)GM Sales Forecast by TechnologyGM Group Technology Penetration ForecastManufacturing and Supply Chain StrategyGM Manufacturing—Key FindingsGM Capital Expenditures Growing RapidlyGM’s Global Manufacturing FootprintGM Purchasing and Supply ChainKey ConclusionsFindings and Future Outlook Conclusions and Future OutlookLegal DisclaimerAppendixTable of Acronyms UsedLearn More—Next StepsRelevant Research2013 Published Research Market Engineering Methodology




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