The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization’s success. The study covers GM’s product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.