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Strategic Analysis of General Motors' (GM) Global Product Portfolio
The New GM Post-bankruptcy Targets to Become the Future Global Number One OEM
28-Apr-2014
Europe
Market Research
NC79-01-00-00-00
AU01187-EU-MR_17470
The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization’s success. The study covers GM’s product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.
Key Findings
Executive Summary—Snapshot of GM Company
Executive Summary—GM Committed to 4 Strategic Pillars
Executive Summary—GM Top Strategic Imperatives
Executive Summary—Key Findings and Future Outlook
Associated Multimedia
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEM/Participant Groups Compared in This Study
Vehicle Segmentation
Introduction to GM
GM Structure—Matrix
GM Key Figures
Earnings before Interest and Taxes (EBIT)
GMGlobal Sales Performance
GM China Joint Venture (JV) Key Figures
GM Segment Outlook
Top 4 Key Markets for GM
Strategic Focus in China
GM Sales Performance in China
GM Sales Performance in North America
GM Sales Performance in Brazil
GM Sales Performance in India
GM's Top Product Objectives
Key Model Launches 2014–2016
GM’s Global Branding Strategy
GM Focusing on Global Brands
Chevrolet—Global Brand
Buick—Look Share with Opel
Brand Differentiation—Weighting of Brands within GM
Cadillac—Premier Global Luxury Brand
Cadillac Global Sales Performance
Cadillac and Buick Separation in the United States
Regional Brands
R&D Budget as Percentage of Total Sales
GM R&D Overview
Product Development
Breakdown of R&D Centers by Functionality/Responsibility
Examples of University Partnerships—Collaborative Research Labs
Technology Direction
GM Global Engineering Footprint
Product Development—IT
GM Platform Consolidation
Model–Platform Segmentation*
Cadillac Platform Strategy—2013 and Post 2019
GM Will Significantly Reduce Engine Families
GM Powertrain Philosophy
Powertrain Strategy
Powertrain Strategy (continued)
GM Sales Forecast by Technology
GM Group Technology Penetration Forecast
GM Manufacturing—Key Findings
GM Capital Expenditures Growing Rapidly
GM’s Global Manufacturing Footprint
GM Purchasing and Supply Chain
Findings and Future Outlook
Conclusions and Future Outlook
Legal Disclaimer
Table of Acronyms Used
Learn More—Next Steps
Relevant Research2013 Published Research
Market Engineering Methodology
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