Strategic Analysis of the Brazilian Off-highway Vehicles Market

Despite Short-term Headwinds, Sales are Expected to Reach 170,000 Units by 2021

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The Brazilian off-highway vehicle market has seen immense growth over the last 6 to 8 years; despite some headwinds expected in the short term compared with record years such as 2013, the market towards 2021 is expected to grow. Investments in infrastructure and the mega farm trend are expected to propel off-highway vehicle volumes. This study focuses on construction and mining equipment (essential earthmoving, compaction, and material handling equipment) and agriculture equipment. It provides participant profiles, the competitive landscape, market metrics, and technology trends with a special focus on OHV telematics. The study concludes with predictions and a market outlook.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Unit Shipment Forecast by SegmentExecutive Summary—Unit Shipment Forecast by Equipment TypeExecutive Summary—Top-level Fact SheetExecutive Summary—Select OEM/Earthmoving Equipment MatrixExecutive Summary—Select Earthmoving Equipment OEM SnapshotExecutive Summary—Agriculture Equipment Buying Cycle vis-à-vis Economic CyclesExecutive Summary—Select OEM/Agriculture Equipment MatrixExecutive Summary—Equipment Power RangesExecutive Summary—Brazil OHV Telematics OEM SnapshotManufacturer FocusExecutive Summary—Popular Tractor Models in BrazilExecutive Summary—Popular Backhoe Model in BrazilKey Conclusions and Future OutlookResearch Scope, Objectives, Methodology, and BackgroundResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch BackgroundResearch MethodologyOEMs Compared in This StudyDefinitions and SegmentationMarket Segmentation Equipment DefinitionsMega Trends and Industry Convergence ImplicationsGlobal Mega Trends that will Impact the Brazilian OHV MarketGlobal Mega Trends that will Impact the Brazilian OHV Market (continued)Global Mega Trends that will Impact the Brazilian OHV Market (continued)Market OverviewOHV Market TrendsInfrastructure Concessions SnapshotOff-highway Diesel Engines—Emission RegulationsOHV Market—Key OEM Production Sites in BrazilSpecial Focus—Brazilian OHV TelematicsGlobal OHV Telematics Market—Value Chain AnalysisGlobal OHV Telematics Market—Solution TypesGlobal OHV Telematics Market—Services and PackagesSelect Telematics Providers for OHVs in BrazilTelematics Providers for OHVs in Brazil—Key ObservationsTelematics Providers for OHVs in Brazil—Key Observations (continued)Brazil OHV Telematics OEM SnapshotExternal Challenges: Drivers and Restraints—Total OHV MarketBrazil OHV Market DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Brazil OHV Market RestraintsRestraints Explained Restraints Explained (continued)Forecasts and Trends—Total OHV Market Market Engineering MeasurementsOHV Market—Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2021Unit Shipment Forecast by SegmentUnit Shipment Forecast by Equipment TypeC&ME SegmentUnit Shipment Forecast by Equipment TypeUnit Shipment Forecast—Earthmoving EquipmentUnit Shipment Forecast by Earthmoving Equipment TypeUnit Shipment Forecast by Other Construction Equipment TypeCompetitive Landscape—Earthmoving Equipment OEM Market Share AnalysisSelect OEM Competitive PositioningEarthmoving Equipment Power RangeC&ME Segment—Key ObservationsC&ME Segment—Key Observations (continued)C&ME Segment—Key Observations (continued)C&ME Segment—Key Observations (continued)JCB JS200 Excavator ProfileAgriculture Equipment SegmentUnit Shipment Forecast by Equipment TypeUnit Shipment Forecast by OEMCompetitive Landscape—OEM Market Share Analysis Unit Shipment by RegionAgriculture and Highway Construction Equipment—Network Presence Wheel Tractor Powertrain TrendsCombine Powertrain TrendsJohn Deere Series S Combine ProfileAgriculture Equipment—Key ObservationsAgriculture Equipment—Key Observations (continued)Agriculture Equipment—Key Observations (continued)Profiles of Select OEMs and Tier I SuppliersAGCO BrazilCaterpillar BrazilCNH BrazilJCB BrazilJohn Deere BrazilKomatsu do Brasil (KDB)Volvo CE BrazilSelect Tier I Suppliers of Equipment Available in Brazil Select Tier I Suppliers of Equipment Available in Brazil (continued)Conclusions and Future OutlookConclusions and Future OutlookThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAbbreviations UsedMarket Engineering Methodology

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