Strategic Assessment of Electric and Hybrid Vehicles Market in India

Framework and Ecosystem Fostering EV and Hybrid Vehicle Market

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The total electric and hybrid vehicle market is in a formative stage in India, except for the two-wheeler market, which is gradually creating opportunities for OEMs. Intermittent support from the government, without the kind that allows OEMs to grow consistently, curbed the market growth in the past. This research for the industry under study was based on interaction with industry experts who are stakeholders in the electric vehicle industry ecosystem. This study covers a range of vehicles, including two wheelers, three wheelers, passenger cars, and commercial vehicles, with passenger vehicles segmented at a granular level of design complexity into neighbourhood electric vehicle, battery electric vehicle, extended-range electric vehicle, and plug-in hybrid vehicle.

Table of Contents

Executive SummaryScope of the StudyExecutive Summary—Key FindingsExecutive Summary— Market Engineering MeasurementsRoadmap of Electric 2W and Charging InfrastructureTechnology Roadmap of EV and Charging InfrastructureEV EcosystemSupport Measure to Boost EV in IndiaIncentive Instruments for EVInfluence of Indian GovernmentGlobal EV Incentive – 2013Impact of Urbanisation on Mobility in India Model Lineup for Domestic Sales by Vehicle SegmentExecutive Summary—Competitive Positioning of Key Industry ParticipantsExecutive Summary—Key Conclusions and Future OutlookResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyDefinitions and SegmentationElectric Vehicle Vehicle SegmentationDefinitions: Electric VehiclesDefinitions: Hybrid Electric VehiclesDefinition: EV Charging InfrastructureVehicle Segmentation Mega Trends Impacting Indian xEV MarketKey Trends in Urbanisation: Development of Megacities, Megaregions, Megacorridors, and MegaslumsGlobal Mega Trend: Rise of MegacitiesImpact of Urbanisation: Trends in MegacitiesChanging Income PyramidCurrent and Future Scenario: DemographyImpact of Top Mega Trends on Electric Vehicle MarketImpact of Top Mega Trends on Electric Vehicle Market (continued)Impact of Top Mega Trends on Electric Vehicle Market (continued)Impact of Urbanisation in India: An OverviewImpact of Urbanisation on Mobility in India Global Trend in xEV MarketSnapshot of Global xEV MarketGlobal Scenario of EV Industry– Regional Comparative AnalysisGlobal xEV Market – 2013xEV Growth Analysis by CountryGlobal Electric Vehicle Incentive – 2013India: xEV Market OverviewPESTLE Overview of IndiaIndian Electric Vehicle Market—An OverviewRoadmap of xEV Market in IndiaOverview of the Indian xEV MarketProduct Mapping of Key Indian ParticipantsGeographic Location: Importers and ManufacturersMarket Breakdown of xEV Market by SegmentKey Participants Prevailing by SegmentKey Participants Prevailing by Segment (continued)Model Lineup for Domestic Sales by Vehicle SegmentExternal Challenges: Drivers and Restraints—Indian xEV MarketIndian Electric Vehicle Industry ChallengesDrivers and RestraintsxEV Market—Market DriversDrivers ExplainedxEV Market—Market RestraintsRestraints ExplainedForecasts and Trends—Indian xEV MarketMarket Engineering MeasurementsMarket for xEV VehiclesForecast Scenario Assumptions Forecast Scenario Assumptions (continued)xEV Market—Market Breakdown by Vehicle SegmentsMarket Breakdown by Vehicle Segments DiscussionEV Market—Market Breakdown by OEMsMarket Breakdown by OEMs DiscussionTotal xEV Market Breakdown by OEMs SharexEV Market—Market Breakdown by 4W SubsegmentsSupport Measures—EV and Hybrid VehiclesNational Electric Mobility Mission PlanNational Electric Mobility Mission Plan (continued)Influence of Indian GovernmentRole of Indian GovernmentPolicy Pertaining to EV in IndiaIncentive Instruments for EVSupport Measure to Boost EV in IndiaDetailed Analysis of Charging InfrastructureSnapshot of Indian Power SectorSnapshot of Indian Power Sector (continued)Energy Price Benchmarking with Key NationsIndian Energy Consumption Scenario: Requirement Versus Availability Impact of Indian Energy Sector on FutureSmart Grid Implementation in IndiaSmart Grid Implementation: Roadmap for IndiaEV Charging InfrastructureEV Charging Infrastructure–Key Stakeholders in IndiaOutlook of Charging Infrastructure Across IndiaCharging Infrastructure Business Models—An OutlookCharging Infrastructure Business ModelsRoadmap of EV Charging Infrastructure in IndiaWill Battery Price Affect the EV Industry?Charging Infrastructure Impact Analysis – China, Europe, USFuture Charging Infrastructure in Developed EconomiesMarket Participants—EV and Hybrid Vehicle IndustryKey Participants of the EV EcosystemElectric Vehicle EcosystemValue Chain AnalysisValue Chain Analysis (continued)Competitive EnvironmentCompetitive Analysis—Market ShareOpportunity Analysis for EV in IndiaGrowing Potential of Radio Taxi Market—A Case StudyRadio Taxi Market—Where EV/Hybrid Vehicles Can Fit?RadiProfile of Indian EV and Hybrid Vehicles Manufacturing CompaniesHero ElectricHero Electric (continued)Electrotherm (India) Ltd.Electrotherm (India) Ltd. (continued)Mahindra RevaMahindra Reva (continued)ToyotaToyota (continued)Conclusions and Future OutlookConclusions and Future OutlookThe Last Word—Three Big PredictionsLegal DisclaimerAppendixTable of Acronyms UsedLearn More—Next StepsRelevant ResearchMarket Engineering Methodology




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