USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
SUVs are no Longer Considered Utilitarian Vehicles; they have Become a Prominent Part of Urban Mobility. Future SUVs Will be Designed to be a Part of Connected Car Networks and Will also Form the Basis of New Urban Mobility
08-Apr-2021
North America
Market Research
MG1D-01-00-00-00
AU02153-NA-MT_25370
The SUV is no longer just a utilitarian off-roader whose sole purpose is to transport goods and other essentials over hostile terrain. Over time, these vehicles have evolved and have started playing other roles as well, primarily as people carriers in urban and suburban areas; they are also used to make a statement of social standing in some regions/markets.
The United States and China will continue to account for the major share of SUV sales; as a result, manufacturers must focus on designing and producing vehicles for these 2 markets. Indian SUV manufacturers have started offering vast upgrades and facelifts to their best-selling models, banking on the growth of the country’s SUV market.
Owing to the large space available in SUVs, the conversion of SUVs from IC engine-powered vehicles to battery electric vehicles (BEVs) is a possibility that can be explored. Skateboard platforms offer an excellent foundation to build on. Traditional SUVs account for a large carbon footprint; therefore, the need for a fully electric SUV is imminent. As a result, the need for battery R&D will be high and the pressure on battery supply chains will increase.
It is important to build partnerships with technology firms to outsource automotive software and cloud-based computing, among other IT parameters. New mobility services and business models must be considered when looking to explore new avenues of vehicle sales and leasing.
SUV manufacturers will have to realign their goals with future technology trends and customer demands to make suitable investments and ensure growth. R&D must be split between urban SUVs and off-roaders to diminish cost and reduce time to market.
Why Is It Increasingly Difficult To Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Global SUV Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Takeaways
Global SUV Market—A Snapshot
Global SUV Market—Key Markets for SUV sales
SUV Market Popularity
Major Global OEMS and their SUV Portfolios
Major Global OEMS and their SUV Portfolios (continued)
Major Global OEMS and their SUV Portfolios (continued)
Urban SUV Segment Benchmarks—Who is Leading the Innovation?
Benchmarking of Leading Participants in the Urban SUV Segment
Benchmarking of Leading Participants in the Urban SUV Segment (continued)
Off-road SUV Segment—Who is Offering the Most Value?
Off-road SUV Segment—Who is offering the most Value? (continued)
Benchmarking of Leading participants in the off-road Rugged SUV Segment
Key Selling Points in the Current Market Climate (The Urban SUV)
Key Selling Points in the Current Market Climate (the Rugged Off-road SUV)
The Urban SUV or the Off-road SUV?
Key Trends in the SUV Segment—CASE Technologies
Key Trends in the SUV Segment—CASE Technologies (continued)
The Tesla Element in the Global Automotive Equation—A Game Changer?
Growth Opportunity 1: Strategic and Technology Partnerships for SUV Technologies—Electric Mobility
Growth Opportunity 1: Strategic and Technology Partnerships for SUV Technologies—Electric Mobility (continued)
Growth Opportunity 2: Strategic and Technology Partnerships for SUV Technologies—Autonomous Driving
Growth Opportunity 2: Strategic and Technology Partnerships for SUV Technologies—Autonomous Driving (continued)
Growth Opportunity 3: Strategic and Technology Partnerships for SUV Technologies—Leasing and RideSharing
Growth Opportunity 3: Strategic and Technology Partnerships for SUV Technologies—Leasing and RideSharing (continued)
The last word—Three Big Predictions for the Future of the SUV Market
List of Exhibits
Legal Disclaimer
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
16 Sep 2026 | North America | Customer Research
US Automotive Technicians’ Choice Survey, 2025
The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...
10 Sep 2026 | Global | Market Research
Global Robobus Market, 2026–2032
The global robobus market is at an inflection point. Large autonomous buses are no longer a concept—they are running as paid public services in China, South Korea, Norway, Switzerland, Finland, and the Netherlands. Europe is in its first wave of real deployment, with active L4 commercial service acr...
03 Sep 2026 | Global | Technology Research
Photonic and Optical Computing Chips for AI and Data Center Acceleration
The study evaluates photonic and optical computing technologies as critical enablers of next-generation AI infrastructure, addressing growing bandwidth, latency, power consumption, and scalability constraints associated with copper-based interconnects. The analysis covers photonic integrated circuit...
02 Sep 2026 | Global | Frost Radar
Frost Radar™: In-Vehicle Audio Technology Stacks, 2026
The in-vehicle entertainment industry is going through a dynamic shift. Audio entertainment in the passenger vehicle is no longer limited to music playback through multiple sources. The rise of ADAS/AD and SDVs have made audio a critical part of the passenger vehicle. Audio developers must now cater...
31 Aug 2026 | Global | Market Outlook
Off-Highway Equipment Market Predictions and Growth Opportunities, Global, 2026
The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scen...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Eshwer Shivaprakash |
| Industries | Automotive |
| WIP Number | MG1D-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9807-A6,9813-A6,9882-A6,9AF6-A6,9B02-A6,9B13-A6 |
Strategic Insights into the Global SUV Market
$2,450.00
Special Price $1,837.50 save 25 %