USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Increased Customer Demand and Expectations in Ride-hailing, Shared Mobility, and Last and Middle-mile Delivery Enable Opportunities
09-May-2022
Global
Market Research
PCFB-01-00-00-00
AU02319-GL-MT_26487
The purpose-built vehicle (PBV) market is a new business model in the automotive industry that involves original equipment manufacturers (OEMs) designing, manufacturing, and selling highly customized vehicles according to customers’ application needs. There are high demand and competition in the shared mobility market, ride-hailing services, and last and middle-mile cargo delivery services. As such, service providers in these areas need customized vehicles with components and features that will be useful for their customers and enable them to achieve high customer satisfaction levels.
The PBV market has many automotive startups such as REE Automotive, Arrival, and Canoo that design and develop electric, purpose-built, and tailor-made vehicles to suit particular applications. Several conventional automotive OEMs like Hyundai, Kia, Ford, and Renault also seek business opportunities in this market, converting their existing vehicle models into PBVs.
Frost & Sullivan aims to provide insights into the PBV market by defining PBVs and their segmentation by application. We conducted case studies on market participants, highlighting technology trends, how they tailor vehicles according to specific applications, and details of vehicles they plan to launch. The report also compares conventional vehicles' design and manufacturing processes against PBVs and analyzes the latter's advantages in terms of operations. Other information includes:
• PBV timeline, market, and business model overview
• Factors driving and restraining market growth
• Market sizing and forecast by PBV sales volume between 2021 and 2030
• Business opportunities in the shared mobility space and cargo delivery market
• Future PBV business areas, challenges, and application areas
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Purpose-built Vehicles Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Drivers
Growth Restraints
Business Models
Market Participants
Competitive Landscape
Competitor Comparison
Vehicle Launch Timeline
Partnerships
Definition
Segmentation
Benefits—Manufacturer Perspective
Benefits—Customer and End-user Perspective
Commercialization Timeline
Strategy Evolution
Applications Timeline
Business Areas
PBV Customers
Target Customer Requirements
Converted Vehicle vs PBV Design Options
Microfactory Approach
Technology Convergence and its Advantages
Electrification
Skateboard Platform Analysis
Cost Comparison—PBVs and Conventional Vehicles
Conventional Taxi vs Purpose-built Shared Mobility Vehicle
Customer Requirements
Opportunities for MaaS Providers
Case Study 1—Volkswagen MOIA
Case Study 2—e.GO Moove
Case Study 3—Zoox
Case Study 4—Sooorya EV
Conventional eLCV and Purpose-built eLCV
Customer Requirements
Total Cost of Ownership—Purpose-built Commercial Vehicle Perspective
Case Study 1—Arrival
Case Study 1—Arrival and Uber Partnership
Case Study 2—Canoo
Case Study 3—REE Automotive
Case Study 3—REE Automotive’s Road to Commercialization
Case Study 4—Lightning eMotors
Case Study 5—Rivian
Case Study 6—GreenPower Motor
Case Study 7—Volta Trucks
PBV Concepts from Traditional OEMs—KIA
PBV Concepts from Traditional OEMs—General Motors
PBV Concepts from Traditional OEMs—Hino Motors
Traditional Automotive OEMs—Converted Vehicles or PBVs?
Business Model—Interchangeable Purpose-built Top Hats on a Single Skateboard
Business Opportunity Areas
Commercialization Challenges
Macroeconomic Outlook
ePBV Sales Volume Forecast
Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets
Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets (continued)
Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment
Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment (continued)
Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis
Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
List of Figures
- PBV Market: Growth Drivers, Global, 2022–2030
- PBV Market: Growth Restraints, Global, 2022–2030
- PBV Market: Business Models, Global, 2022
- PBV Market: Competitive Landscape, Global, 2022
- PBV Market: Competitor Comparison, Global, 2022
- PBV Market: Vehicle Launch Timeline, Global, 2022
- PBV Market: Commercialization Timeline, Global, 2021–Beyond 2030
- PBV Market: Strategy Evolution, Global, 2020–Beyond 2030
- PBV Market: Customer Requirements, Global, 2022
- PBV Market: Cost Comparison—PBVs and Conventional Vehicles, Global, 2022
- PBV Market: Conventional Taxi vs Purpose Built Shared Mobility Vehicle, Global, 2022
- PBV Market: Conventional eLCV and Purpose-built eLCV, Global, 2022
- PBV Market: TCO Comparison, Global, 2022
- PBV Market: Traditional Automotive OEMs—Converted Vehicles or PBVs?, Global, 2022
- ePBV Market: Sales Volume Forecast, Global, 2021–2030
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
16 Sep 2026 | North America | Customer Research
US Automotive Technicians’ Choice Survey, 2025
The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...
10 Sep 2026 | Global | Market Research
Global Robobus Market, 2026–2032
The global robobus market is at an inflection point. Large autonomous buses are no longer a concept—they are running as paid public services in China, South Korea, Norway, Switzerland, Finland, and the Netherlands. Europe is in its first wave of real deployment, with active L4 commercial service acr...
03 Sep 2026 | Global | Technology Research
Photonic and Optical Computing Chips for AI and Data Center Acceleration
The study evaluates photonic and optical computing technologies as critical enablers of next-generation AI infrastructure, addressing growing bandwidth, latency, power consumption, and scalability constraints associated with copper-based interconnects. The analysis covers photonic integrated circuit...
02 Sep 2026 | Global | Frost Radar
Frost Radar™: In-Vehicle Audio Technology Stacks, 2026
The in-vehicle entertainment industry is going through a dynamic shift. Audio entertainment in the passenger vehicle is no longer limited to music playback through multiple sources. The rise of ADAS/AD and SDVs have made audio a critical part of the passenger vehicle. Audio developers must now cater...
31 Aug 2026 | Global | Market Outlook
Off-Highway Equipment Market Predictions and Growth Opportunities, Global, 2026
The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scen...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Thanigesh Arumugam Parthasarathi |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | PBV Market: Growth Drivers, Global, 2022–2030~ PBV Market: Growth Restraints, Global, 2022–2030~ PBV Market: Business Models, Global, 2022~ PBV Market: Competitive Landscape, Global, 2022~ PBV Market: Competitor Comparison, Global, 2022~ PBV Market: Vehicle Launch Timeline, Global, 2022~ PBV Market: Commercialization Timeline, Global, 2021–Beyond 2030~ PBV Market: Strategy Evolution, Global, 2020–Beyond 2030~ PBV Market: Customer Requirements, Global, 2022~ PBV Market: Cost Comparison—PBVs and Conventional Vehicles, Global, 2022~ PBV Market: Conventional Taxi vs Purpose Built Shared Mobility Vehicle, Global, 2022~ PBV Market: Conventional eLCV and Purpose-built eLCV, Global, 2022~ PBV Market: TCO Comparison, Global, 2022~ PBV Market: Traditional Automotive OEMs—Converted Vehicles or PBVs?, Global, 2022~ ePBV Market: Sales Volume Forecast, Global, 2021–2030~ |
| Podcast | No |
| WIP Number | PCFB-01-00-00-00 |
Global Purpose-built Vehicle Strategic Insights and Growth Opportunities
$4,950.00
Special Price $3,712.50 save 25 %