Global Purpose-built Vehicle Strategic Insights and Growth Opportunities

Automotive Global Purpose-built Vehicle Strategic Insights and Growth Opportunities

Increased Customer Demand and Expectations in Ride-hailing, Shared Mobility, and Last and Middle-mile Delivery Enable Opportunities

INDUSTRY
Automotive

RELEASE DATE
09-May-2022
REGION
Global
DELIVERABLE TYPE
Market Research

RESEARCH CODE
PCFB-01-00-00-00
SKU
AU02319-GL-MT_26487
Yes
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Global Purpose-built Vehicle Strategic Insights and Growth Opportunities
Published on: 09-May-2022 | SKU: AU02319-GL-MT_26487

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The purpose-built vehicle (PBV) market is a new business model in the automotive industry that involves original equipment manufacturers (OEMs) designing, manufacturing, and selling highly customized vehicles according to customers’ application needs. There are high demand and competition in the shared mobility market, ride-hailing services, and last and middle-mile cargo delivery services. As such, service providers in these areas need customized vehicles with components and features that will be useful for their customers and enable them to achieve high customer satisfaction levels.

The PBV market has many automotive startups such as REE Automotive, Arrival, and Canoo that design and develop electric, purpose-built, and tailor-made vehicles to suit particular applications. Several conventional automotive OEMs like Hyundai, Kia, Ford, and Renault also seek business opportunities in this market, converting their existing vehicle models into PBVs.

Frost & Sullivan aims to provide insights into the PBV market by defining PBVs and their segmentation by application. We conducted case studies on market participants, highlighting technology trends, how they tailor vehicles according to specific applications, and details of vehicles they plan to launch. The report also compares conventional vehicles' design and manufacturing processes against PBVs and analyzes the latter's advantages in terms of operations. Other information includes:
•     PBV timeline, market, and business model overview
•     Factors driving and restraining market growth
•     Market sizing and forecast by PBV sales volume between 2021 and 2030
•     Business opportunities in the shared mobility space and cargo delivery market
•     Future PBV business areas, challenges, and application areas

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Purpose-built Vehicles Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Drivers

Growth Restraints

Business Models

Market Participants

Competitive Landscape

Competitor Comparison

Vehicle Launch Timeline

Partnerships

Definition

Segmentation

Benefits—Manufacturer Perspective

Benefits—Customer and End-user Perspective

Commercialization Timeline

Strategy Evolution

Applications Timeline

Business Areas

PBV Customers

Target Customer Requirements

Converted Vehicle vs PBV Design Options

Microfactory Approach

Technology Convergence and its Advantages

Electrification

Skateboard Platform Analysis

Cost Comparison—PBVs and Conventional Vehicles

Conventional Taxi vs Purpose-built Shared Mobility Vehicle

Customer Requirements

Opportunities for MaaS Providers

Case Study 1—Volkswagen MOIA

Case Study 2—e.GO Moove

Case Study 3—Zoox

Case Study 4—Sooorya EV

Conventional eLCV and Purpose-built eLCV

Customer Requirements

Total Cost of Ownership—Purpose-built Commercial Vehicle Perspective

Case Study 1—Arrival

Case Study 1—Arrival and Uber Partnership

Case Study 2—Canoo

Case Study 3—REE Automotive

Case Study 3—REE Automotive’s Road to Commercialization

Case Study 4—Lightning eMotors

Case Study 5—Rivian

Case Study 6—GreenPower Motor

Case Study 7—Volta Trucks

PBV Concepts from Traditional OEMs—KIA

PBV Concepts from Traditional OEMs—General Motors

PBV Concepts from Traditional OEMs—Hino Motors

Traditional Automotive OEMs—Converted Vehicles or PBVs?

Business Model—Interchangeable Purpose-built Top Hats on a Single Skateboard

Business Opportunity Areas

Commercialization Challenges

Macroeconomic Outlook

ePBV Sales Volume Forecast

Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets

Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets (continued)

Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment

Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment (continued)

Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis

Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

List of Figures
  • PBV Market: Growth Drivers, Global, 2022–2030
  • PBV Market: Growth Restraints, Global, 2022–2030
  • PBV Market: Business Models, Global, 2022
  • PBV Market: Competitive Landscape, Global, 2022
  • PBV Market: Competitor Comparison, Global, 2022
  • PBV Market: Vehicle Launch Timeline, Global, 2022
  • PBV Market: Commercialization Timeline, Global, 2021–Beyond 2030
  • PBV Market: Strategy Evolution, Global, 2020–Beyond 2030
  • PBV Market: Customer Requirements, Global, 2022
  • PBV Market: Cost Comparison—PBVs and Conventional Vehicles, Global, 2022
  • PBV Market: Conventional Taxi vs Purpose Built Shared Mobility Vehicle, Global, 2022
  • PBV Market: Conventional eLCV and Purpose-built eLCV, Global, 2022
  • PBV Market: TCO Comparison, Global, 2022
  • PBV Market: Traditional Automotive OEMs—Converted Vehicles or PBVs?, Global, 2022
  • ePBV Market: Sales Volume Forecast, Global, 2021–2030

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The purpose-built vehicle (PBV) market is a new business model in the automotive industry that involves original equipment manufacturers (OEMs) designing, manufacturing, and selling highly customized vehicles according to customers’ application needs. There are high demand and competition in the shared mobility market, ride-hailing services, and last and middle-mile cargo delivery services. As such, service providers in these areas need customized vehicles with components and features that will be useful for their customers and enable them to achieve high customer satisfaction levels. The PBV market has many automotive startups such as REE Automotive, Arrival, and Canoo that design and develop electric, purpose-built, and tailor-made vehicles to suit particular applications. Several conventional automotive OEMs like Hyundai, Kia, Ford, and Renault also seek business opportunities in this market, converting their existing vehicle models into PBVs. Frost & Sullivan aims to provide insights into the PBV market by defining PBVs and their segmentation by application. We conducted case studies on market participants, highlighting technology trends, how they tailor vehicles according to specific applications, and details of vehicles they plan to launch. The report also compares conventional vehicles' design and manufacturing processes against PBVs and analyzes the latter's advantages in terms of operations. Other information includes: • PBV timeline, market, and business model overview • Factors driving and restraining market growth • Market sizing and forecast by PBV sales volume between 2021 and 2030 • Business opportunities in the shared mobility space and cargo delivery market • Future PBV business areas, challenges, and application areas
More Information
Deliverable Type Market Research
Author Thanigesh Arumugam Parthasarathi
Industries Automotive
No Index No
Is Prebook No
List of Charts and Figures PBV Market: Growth Drivers, Global, 2022–2030~ PBV Market: Growth Restraints, Global, 2022–2030~ PBV Market: Business Models, Global, 2022~ PBV Market: Competitive Landscape, Global, 2022~ PBV Market: Competitor Comparison, Global, 2022~ PBV Market: Vehicle Launch Timeline, Global, 2022~ PBV Market: Commercialization Timeline, Global, 2021–Beyond 2030~ PBV Market: Strategy Evolution, Global, 2020–Beyond 2030~ PBV Market: Customer Requirements, Global, 2022~ PBV Market: Cost Comparison—PBVs and Conventional Vehicles, Global, 2022~ PBV Market: Conventional Taxi vs Purpose Built Shared Mobility Vehicle, Global, 2022~ PBV Market: Conventional eLCV and Purpose-built eLCV, Global, 2022~ PBV Market: TCO Comparison, Global, 2022~ PBV Market: Traditional Automotive OEMs—Converted Vehicles or PBVs?, Global, 2022~ ePBV Market: Sales Volume Forecast, Global, 2021–2030~
Podcast No
WIP Number PCFB-01-00-00-00