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Strategic Profile of KINTO Mobility
Maximizing Asset Utilization and Enhancing the Long-term Value of Vehicles, Central to the KINTO Brand
14-Dec-2023
North America
Market Research
PFC8-01-00-00-00
AU_2023_460
Spinning off wholly owned subsidiaries to handle nontraditional car ownership models started in 2015 with premium automakers. The trend has shifted, with volume OEMs taking the lead, and Toyota’s Kinto has become a well-accepted brand in the market. Toyota’s strategy in the shared mobility space has evolved quite a lot since 2015, from being more passive to taking on a more active role now. In 2015, Toyota had several pilots running simultaneously in the car-sharing space and had several partnerships with other operators such as Uber and Getaround. But now, its stand-alone subsidiary offers services covering all use cases, ranging from a few minutes to hours or months, covering the entire breadth of usership-to-ownership business models. In addition, Toyota continues to play the role of a vehicle supplier, especially now that the penetration of sustainable vehicles in shared fleets is increasing (both hybrid and hydrogen vehicles). By 2040, Toyota plans to expand its MaaS ecosystem through car-sharing, subscription, and micromobility services, tying in with the overall strategy of fewer accidents and lesser congestion and pollution.
The following are the objectives of the analytics:
To provide a strategic overview of Kinto's presence in the global mobility market.
To profile the activities of Kinto in the mobility space and its portfolio expansion to include new mobility products and services.
To provide a comparative analysis of Kinto’s activity in the mobility space in 2023 and the future.
To understand the new mobility products and services revolutionizing the automotive industry.
To provide strategic conclusions and recommendations.
Author: Albert Geraldine Priya
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on KINTO Mobility
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Toyota Group’s Shared Mobility Initiatives—An Overview
Growth Drivers
Growth Restraints
The Toyota Group Structure and Where Mobility Fits In
The Toyota Group Structure and Where Mobility Fits In (continued)
Competitive Landscape
OEMs’ Mobility Sub-brands and Strategies
OEMs’ Mobility Initiatives
Shared Mobility by Region
OEMs and the Drive-yourself Segment—Heatmap
OEMs and the Be-driven and MaaS Segment—Heatmap
From Car Ownership to Usership—KINTO’s USP
KINTO Mobility—Vision and Strategy
KINTO Regional Summary
KINTO Mobility Coverage—Europe
KINTO Mobility Coverage—APAC
KINTO Mobility Coverage—Americas, Middle East and South Africa Coverage
Ride-sharing—KINTO Join
Car-sharing—KINTO Share
KINTO Share—Key Regional Initiatives (continued)
KINTO Share—Key Regional Initiatives (continued)
Ride-hailing and Demand Responsive Transit—KINTO Ride
MaaS—KINTO Go
My Route App—Japan (KINTO Go)
The Competitive Landscape for KINTO Mobility
KINTO One—Services and Features
KINTO One—Key Highlights
KINTO Rent and Flex
Toyota Wallet Features
Other Services in Japan—KINTO Mobility Market
Other KINTO Services in Japan
Woven Planet Holdings
Woven City Overview
Woven City—Development Themes
The Toyota Group—Shared Autonomous Mobility
The Way Forward
Growth Opportunity 1—Vehicle Usership Models
Growth Opportunity 1—Vehicle Usership Models (continued)
Growth Opportunity 2—Vehicle Suppliers for Shared Fleet
Growth Opportunity 2—Vehicle Suppliers for Shared Fleets (continued)
Growth Opportunity 3—PBV and VaaS Models
Growth Opportunity 3—PBV and VaaS Models (continued)
List of Exhibits
Legal Disclaimer
List of Figures
- Shared Mobility: Growth Drivers, Global, 2024–2030
- Shared Mobility: Growth Restraints, Global, 2024–2030
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