Key Findings

Uber’s Journey

Regulatory Restrictions on Uber’s Services

Uber’s Journey in London

Competitive Landscape

Revenue Forecast—Uber

Breakdown of Companies with $1 Billion+ Valuations

Uber—Changing the Service Industry

Uber’s Future Business Model—Value for Many

Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Key OEM/Participant Groups Compared in This Study

Introduction to Uber

Uber’s Business Model

Uber’s Business Model (continued)

Uber’s Business Plan

Uber’s Global Footprint

History of Uber—Timeline

Uber’s Growth

Short-term Goals Vs Long-term Vision

Uber’s Brand Positioning and Freight Business Model

Uber’s Dynamic Pricing Model—Surge Pricing

Uber—Changing the Service Industry

Uber Vs. Legislation

Uber Vs. Legislation (continued)

Uber Vs. Legislation (continued)

Impact on Local Legislation and Regulation of Cities

Customer User Experience

Customer User Experience (continued)

Customer User Experience (continued)

User Journey—Customers and Drivers

Target Customer Demographic

Average Uber Driving Partner in the US

Uber’s Marketplace—Incentives for the Driving Partner

Driver Rating

Funding and Valuation of Uber—Timeline

Expansion in the US and the Rest of the World

Uber’s Global Footprint—City Split

Entering a New City—Process and Sustainability

Uber—Key Performance Indicators

Addressable Market—User Development

Expected Average Fares and Trips per Active User

Number of Cars in Operation and Asset Utilization/Efficiency Rates

Revenue Forecast—Uber

Uber’s Future Business Model—Value for Many

Partnership Opportunities—Driver Base

Partnership Opportunities—Customer Base

Partnership Opportunities—Logistics Services

Partnership Opportunities—Technology Strategy

Uber’s Focus on Autonomous Driving

Autonomous Driving—Potential for Uber

Impact of Autonomous Driving on Uber’s Business Model

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Forecast Assumptions

Forecast Assumptions (continued)

Learn More—Next Steps