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Strategic Profiling: Kavak

Strategic Profiling: Kavak

Customer Experience and Technology Strategy Power Growth in the Used Car Market

RELEASE DATE
22-Jan-2024
REGION
North America
Deliverable Type
Market Research
Research Code: PFD0-01-00-00-00
SKU: AU_2023_535
AvailableYesPDF Download
$2,450.00
In stock
SKU
AU_2023_535

Strategic Profiling: Kavak
Published on: 22-Jan-2024 | SKU: AU_2023_535

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Description

Since the COVID-19 pandemic started, the used car market has boomed, and online transactional companies (OTCs) have gained traction. Among them, Kavak has stood out in Latin America with its owned certified vehicles. Created in 2016 in Mexico, the company became the 1st unicorn from the country. Currently, it has operations in Latin America and the Middle East and is focused on strengthening its brand in key markets.

Since its inception, Kavak has invested in a multi-brand inventory, with nearly new and used vehicles in good shape. In addition, the company provides relevant value-added services to its customers, such as financing and extended warranty.

This profile overviews Kavak’s business model and key strategies, focusing on its product portfolio. It also analyzes main competitors and examines important partnerships and acquisitions the company has made.

As the online transactional market has been facing some obstacles globally, with participants going out of business, this study analyzes key challenges that Kavak should address to maintain its good numbers.

In addition, it analyzes the factors driving and restraining growth and identifies the opportunities emerging from this space for Kavak to leverage.

Author: Marshall Martin

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Kavak

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Questions This Study Will Answer

Segmentation

Growth Drivers

Growth Restraints

Used Vehicle Sales in Select Countries

Online Used Vehicle Ecosystem

Trends

Competitors in the Online Used Vehicle Market

Company Overview

Kavak’s Global Footprint

Roadmap of Service and Offerings

Kavak’s Business Model

Strengths, Weaknesses, Opportunities, and Threats

Major Highlights in 2022 and 2023 Analysis

Global Growth Expansion and Funding History, 2016–2022

Financial Metrics

Kavak’s M&As

Kavak as an Online Transactional Platform

Top Brands in Kavak’s Portfolio: LATAM

Top Brands in Kavak’s Portfolio: The Middle East

Share of Online Offer of Vehicle by Age on Kavak

Used Electrified Vehicle (xEV) Online Offer on Kavak

Value-added Services

Kavak Solutions

Financing Partnerships

Kavak’s Sponsorships and Other Partnerships

Growth Opportunity 1: Wide Selection of Certified Vehicles

Growth Opportunity 1: Wide Selection of Certified Vehicles (continued)

Growth Opportunity 2: Strong Value-added Services

Growth Opportunity 2: Strong Value-added Services (continued)

Growth Opportunity 3: Empowering Customer Satisfaction

Growth Opportunity 3: Empowering Customer Satisfaction (continued)

List of Exhibits

Legal Disclaimer

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Impacting your company's future growth potential.

Since the COVID-19 pandemic started, the used car market has boomed, and online transactional companies (OTCs) have gained traction. Among them, Kavak has stood out in Latin America with its owned certified vehicles. Created in 2016 in Mexico, the company became the 1st unicorn from the country. Currently, it has operations in Latin America and the Middle East and is focused on strengthening its brand in key markets. Since its inception, Kavak has invested in a multi-brand inventory, with nearly new and used vehicles in good shape. In addition, the company provides relevant value-added services to its customers, such as financing and extended warranty. This profile overviews Kavak s business model and key strategies, focusing on its product portfolio. It also analyzes main competitors and examines important partnerships and acquisitions the company has made. As the online transactional market has been facing some obstacles globally, with participants going out of business, this study analyzes key challenges that Kavak should address to maintain its good numbers. In addition, it analyzes the factors driving and restraining growth and identifies the opportunities emerging from this space for Kavak to leverage. Author: Marshall Martin
More Information
Deliverable Type Market Research
Author Marshall Martin
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Automotive Industry Trends
Keyword 2 Kavak Analysis
Keyword 3 Used Car Market
Podcast No
WIP Number PFD0-01-00-00-00