Strategic Transition from Products to Services in the Automotive Industry, Forecast to 2030

Automotive Mobility Integration and Impact to Ownership Costs by Services to Add More than $1 Trillion in OEM Revenue

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The global automotive product to service market will be driven by mobility, connected services, and value-added upgrades. New business model disruptions are expected and they will extend the automotive service revenue pool up to $ 1.3 trillion. Car companies are evolving from the business of merely manufacturing and selling cars, to providing related services and multi-modal mobility solutions to target new customers and future proof their business. This research service focuses on different service models, namely, mobility-as-a-service, connected services, aftersales service, and autonomous vehicle services. The aim of this research service is to identify disruptive business models and offer strategies to different tiers in the automotive domain. It assesses the passenger car market up to 2030 and highlights key growth opportunities.

Key questions that this study will answer:
•     How will automotive business models evolve by 2030?
•     What are the sustainability strategies adopted by OEMs and other market participants for the short to long terms?
•     How will automotive mobility and shared models impact traditional car sales?
•     What will be the key selling points for OEMs? From where should they expect the maximum revenue yield?
•     What are the key market challenges and strategies for future sustainable models for OEMs?

Table of Contents

1. Executive Summary
Key Factors for Transition to Service Models
Product as a Service
Case Study—Telecom Industry (Google)
As-a-Service Model Evolution in the Automotive Sector
Product-as-a-Service Case Studies—Automotive Sector
New Automotive Opportunities—2016 and 2030
Uber Operating Model—C2C Model
Ford—Future Transformation Elements and Pivotal Partnership
Daimler’s Unified Digital Platform
Disruptor Play
The Possible End Game for Disruptors
Emerging Opportunities
2. Research Scope, Objective, Background and Methodology
Research Scope and Objectives
Research Background
Key Questions this Study will Answer
Research Methodology
3. Automotive Product to Service Market Introduction
As a Service—Introduction and Key Findings
CaaS Key Takeaways—Shared, Connected, and Automated
Business Model Strategies—What Sells?
Evolution of OEM Services
Automotive Service Definition and Package Options
Future of Automotive Services
New Automotive Opportunities—2016 and 2030
Revenue Potential in the Automotive Service Market
4. Mobility as a Service
Evolution of Ownership Models
Impact on Customer Lifestyle
Intelligent Vehicles for Personal and Shared Use
OEM Mobility Snapshot
Fractional Car Ownership Service
Hybrid Mobility Business Proposition
E-hailing App-based Service
Technology and Automotive Companies Getting Patents in the Ride Sharing Space—Examples of Patents
OEMs Moving Toward Car-as-a-Service (CaaS)—Daimler Moovel
Ford—Smart Mobility Initiative
FordPass Platform
Pricing/Business Models
5. Connected Car Services
Connected Services Package
Connected Services for the Automated Car
Connected Navigation Package
Telematics and Maintenance Package
Smart Home—Automotive OEM Initiatives
Connected Cities—Veniam
OnStar Transformation
Case Study—BMW's Connectivity Roadmap 2020+ Focus on Connected Living
Pricing/Business Models
6. Autonomous Service Play
Autonomous Vehicles Disrupting Industries Beyond Automotive Sector
Autonomous Vehicles in Mobility Service Packages
Autonomous Service Packages
Autonomous Vehicles in Mobility
Market Creation—Customer Base Extension for Google Driverless Car
Transformational Shift No. 8—From Hands-Free to Mind-Free Fully-Automated Vehicles
Pricing/Business Models
7. Aftersales and CRM Services
Insurance and Extended Warranty Package
Motor Insurance Package
Remote Software Upgrade Packages
In-vehicle Smart Payment Packages
E-Commerce Business Models—Impact on Dealerships
Big Data Analysis Packages
Volvo—Warranty Case Study
GM’s Prognostic/In-vehicle Sales Capabilities
Pricing/Business Models
8. Growth Opportunities and Companies to Action
5 Major Growth Opportunities in the Automotive Industry
Digitalization and Mobility Companies
Strategic Imperatives
9. Conclusions and Recommendations
Tipping Points for the Automotive Product-to-Service Market
Future of CaaS
CaaS Service Packages
Paradigm Shift from Vehicle Ownership to Vehicle Usage
The Last Word—3 Big Predictions
Legal Disclaimer
10. Appendix
Market Engineering Methodology
List of Abbreviations and Acronyms Used


List of Figures & Charts

1. Automotive Products to Service Market: Key Participants, Global, 2016
2. Automotive Products to Service Market: OEM Mobility Snapshot, Global, 2016


1. Automotive Products to Service Market: Key Factors, Global, 2016
2. Automotive Products to Service Market: Product as a Service, Global, 2016
3. Automotive Products to Service Market: Telecom Case Study (Google), Global, 2016
4. Automotive Products to Service Market: Product as a Service—Case Studies, Global, 2016
5. Automotive Products to Service Market: New Automotive Opportunities, Global, 2016 and 2030
6. Automotive Products to Service Market: Ford Case Study, Global, 2016
7. Automotive Products to Service Market: Emerging Opportunities, Global, 2016
8. Automotive Products to Service Market: Evolution of OEMs Services, Global, 2016
9. Automotive Products to Service Market: Automotive Service Definition and Package Options, Global, 2016
10. Automotive Products to Service Market: Future of Service, Global, 2016
11. Automotive Products to Service Market: New Automotive Opportunities, Global, 2016 and 2030
12. Automotive Products to Service Market: Revenue Potential in Automotive, Global, 2016 and 2030
13. Automotive Products to Service Market: Evolution of Ownership Models, Global, 2016
14. Automotive Products to Service Market: Impact on Customer Lifestyle, Global, 2016
15. Automotive Products to Service Market: Fractional Car Ownership Service, Global, 2016
16. Automotive Products to Service Market: Hybrid Mobility Business Proposition, Global, 2016
17. Automotive Products to Service Market: E-hailing App-based Services, Global, 2016
18. Automotive Products to Service Market: Technology Patents, Global, 2016
19. Automotive Products to Service Market: Smart Mobility Initiative, Global, 2016
20. Automotive Products to Service Market: FordPass Platform, Global, 2016
21. Automotive Products to Service Market: Business Models, Global, 2016
22. Automotive Products to Service Market: Service Package, Global, 2016
23. Automotive Products to Service Market: Connected Services, Global, 2016
24. Automotive Products to Service Market: Connected Navigation Package, Global, 2016
25. Automotive Products to Service Market: Telematics and Maintenance Package, Global, 2016
26. Automotive Products to Service Market: Smart Home Initiatives, Global, 2016
27. Automotive Products to Service Market: Connected Cities, Global, 2016
28. Automotive Products to Service Market: OnStar Transformation, Global, 2016
29. Automotive Products to Service Market: BMW's Connectivity Roadmap, Global, 2015–2020+
30. Automotive Products to Service Market: Business Models, Global, 2016
31. Automotive Products to Service Market: Changing Industry Trends, Global, 2016–2030
32. Automotive Products to Service Market: Autonomous Mobility Service Packages, Global, 2016
33. Automotive Products to Service Market: Mobility, Global, 2016
34. Automotive Products to Service Market: Google Driverless Car Initiative, Global, 2016
35. Automotive Products to Service Market: Transformational Shift, Global, 2016
36. Automotive Products to Service Market: Business Models, Global, 2016
37. Automotive Products to Service Market: Insurance and Extended Warranty Package, Global, 2016
38. Automotive Products to Service Market: Insurance Package, Global, 2016
39. Automotive Products to Service Market: Software Package, Global, 2016
40. Automotive Products to Service Market: In-vehicle Smart Payment Packages, Global, 2016
41. Automotive Products to Service Market: E-Commerce Business Models, Global, 2016
42. Automotive Products to Service Market: Big Data analysis Packages, Global, 2016
43. Automotive Products to Service Market: Volvo Warranty Case Study, Global, 2016
44. Automotive Products to Service Market: GM Prognostics Capabilities, Global, 2016
45. Automotive Products to Service Market: Business Models, Global, 2016
46. Automotive Products to Service Market: Future of CaaS, Global, 2016
47. Automotive Products to Service Market: CaaS Packages, Global, 2016
48. Automotive Products to Service Market: Paradigm Shift, Global, 2016



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