USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Tesla Motors’ Mobility Strategy—Executive Update
Tesla Motors Closes in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches
08-Apr-2016
North America
Market Research
K03A-01-00-00-00
AU01034-NA-MR_17017
Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.
Key Findings
- Corporate Strategy
- Sales Strategy
- Business Model Evolution
- R&D Strategy
- Product Portfolio Strategy
- Technology Strategy
- Services and Solutions
- Role of Partnerships
- Key Investments
- Mobility Learnings from Model S
- Mobility Learnings from Model X
Tesla Sales
Key Conclusions and Future Outlook
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Key OEM/Participant Groups Compared in This Study
Vehicle Segmentation
Snapshot of Tesla Motors’ Global Corporate Strategies
Tesla Motors—Future Plans for Success
Tesla Energy
The Next Gigafactory
Tesla Motors—Key Regional Strategies
Snapshot of Tesla Motors’ Sales Strategies
Tesla Motors
Snapshot of Tesla Motors’ R&D Strategy
Opening up Tesla Patent Wall to Outside World
Tesla’s Battery Technology Key to Model 3’s Price Tag of $35K
Snapshot of Tesla Motors’ Product Portfolio
Tesla Motors—Future Brand Positioning and Strategy
Tesla—On Road to Volume
Exhibit—Model X
Snapshot of Services and Solutions Strategies
Details of Elon Musk’s Ecosystem Conception
Tesla Annual Service Package
Tesla’s Leasing and Finance
Certified Pre-Owned Tesla
Supercharging and Destination Charging
Tesla Mobility Solutions
Luxe and Tesla—On-Demand Parking
Snapshot of Tesla Motors’ Technology Strategies
Tesla’s Recent Updates to its Product Lineup (H2 2014)
Tesla to Add New Technologies as Standard Feature in Future
Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well
Tesla Powertrain Technologies
Tesla —Vehicle Platform Strategy
Rationale for Tesla Motors’ Success
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Abbreviations and Acronyms Used
List of Figures
- 1. Tesla Motors’ Mobility Strategy: Key Findings, Global, 2015
- 2. Tesla Motors’ Mobility Strategy: Tesla Sales, Global, 2015–2022
- 3. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
- 4. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
- 5. Tesla Motors’ Mobility Strategy: Research Methodology, Global, 2015–2022
- 6. Tesla Motors’ Mobility Strategy: Global Corporate Strategies Summary, Global, 2015
- 7. Tesla Motors’ Mobility Strategy: Tesla Future Plans, Global, 2015–2022
- 8. Tesla Motors’ Mobility Strategy: Gigafactory, Global, 2015–2022
- 9. Tesla Motors’ Mobility Strategy: Regional Strategies, Global, 2015
- 10. Tesla Motors’ Mobility Strategy: Sales Strategies Summary, Global, 2015
- 11. Tesla Motors’ Mobility Strategy: Unit Sales Forecast Scenario Analysis, Global, 2010–2022
- 12. Tesla Motors’ Mobility Strategy: Unit Sales Forecast, Global, 2014–2022
- 13. Tesla Motors’ Mobility Strategy: R&D Strategies Summary, Global, 2015
- 14. Tesla Motors’ Mobility Strategy: Tesla Open Patent, Global, 2015
- 15. Tesla Motors’ Mobility Strategy: Tesla Battery Technology, Global, 2014–2025
- 16. Tesla Motors’ Mobility Strategy: Product Portfolio Strategies Summary, Global, 2015
- 17. Tesla Motors’ Mobility Strategy: Comparative Analysis, US, 2015
- 18. Tesla Motors’ Mobility Strategy: Product Portfolio, Global, 2012–2017
- 19. Tesla Motors’ Mobility Strategy: Exhibit—Model X, US, 2015
- 20. Tesla Motors’ Mobility Strategy: Services and Solutions Summary, Global, 2015
- 21. Tesla Motors’ Mobility Strategy: Elon Musk’s Ecosystem, Global, 2020
- 22. Tesla Motors’ Mobility Strategy: Annual Service Package, North America, 2015
- 23. Tesla Motors’ Mobility Strategy: Leasing and Finance, Global, 2015
- 24. Tesla Motors’ Mobility Strategy: Tesla Pre-Owned Vehicles, Global, 2015
- 25. Tesla Motors’ Mobility Strategy: Charging Services, Global, 2015
- 26. Tesla Motors’ Mobility Strategy: Mobility Solutions, Global, 2015
- 27. Tesla Motors’ Mobility Strategy: On Demand Parking, US, 2015
- 28. Tesla Motors’ Mobility Strategy: Technology Strategies Summary, Global, 2015
- 29. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014
- 30. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014–2020
- 31. Tesla Motors’ Mobility Strategy: Technology Update, Global, Beyond 2020
- 32. Tesla Motors’ Mobility Strategy: Powertrain Technology Update, Global, 2015
- 33. Tesla Motors’ Mobility Strategy: Platform Strategy, Global, 2008–2022
- 34. Tesla Motors’ Mobility Strategy: Key Conclusions, Global, 2015
- 35. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
- 36. Tesla Motors’ Mobility Strategy: Predictions, Global, 2015–2022
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
05 Nov 2026 | Global | Market Research
Shift to Affordable Cars, Global, 2025–2035
The global affordable passenger car market is undergoing significant transformation, driven by evolving consumer needs, regulatory pressures, urban mobility trends, and rapid advances in vehicle technology. This study examines the global affordable passenger car segment, defined as vehicles priced a...
04 Nov 2026 | Global | Frost Radar
Frost Radar™: Multimodal Perception Technology Ecosystem for Automotive and Robotics, 2026
Multimodal perception is transforming robotics and automotive systems by combining cameras, lidar, radar, event-based vision, and other sensing technologies through AI-driven sensor fusion. These advances enhance environmental perception, localization, and real-time decision-making. This Frost Radar...
04 Nov 2026 | Europe | Frost Radar
Frost Radar™: Public Transit Digitization and Ticketing in Europe, 2026
Europe’s public-transit fare systems are moving away from cash, paper tickets, and closed-loop cards. Riders now hold an account, and the system works out the best fare after the journey, whether they pay with a bank card, a phone, or an app. Three forces drive demand: aging equipment that needs rep...
03 Nov 2026 | Global | Market Research
Strategic Profiling of NVIDIA, Global, 2024–2032
This study evaluates NVIDIA's strategic position within the global automotive industry, examining the key growth drivers, competitive dynamics, and market developments shaping its automotive business. It explores NVIDIA's evolution from a semiconductor company to a full-stack AI platform provider, w...
29 Oct 2026 | Global | Market Research
Heavy Commercial Vehicle Human Machine Interface (HMI) Market, Europe and North America, 2025–2033
The human-machine interface (HMI) market for heavy commercial vehicles (HCVs) in Europe and North America is undergoing rapid transformation, driven by regulatory mandates, automation, and connected interface innovation. The convergence of software-defined vehicle (SDV) architectures and advanced dr...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.