Tesla Motors’ Mobility Strategy—Executive Update

Tesla Motors Closes in on 500,000 Unit Sales by 2022 with Multiple Gigafactories and New Vehicle Launches

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Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.

Table of Contents

1. Executive Summary
Key Findings
Corporate Strategy
Sales Strategy
Business Model Evolution
R&D Strategy
Product Portfolio Strategy
Technology Strategy
Services and Solutions
Role of Partnerships
Key Investments
Mobility Learnings from Model S
Mobility Learnings from Model X
Tesla Sales
Key Conclusions and Future Outlook
2. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Key OEM/Participant Groups Compared in This Study
3. Segmentation
Vehicle Segmentation
4. Corporate Strategy
Snapshot of Tesla Motors’ Global Corporate Strategies
Tesla Motors—Future Plans for Success
Tesla Energy
The Next Gigafactory
Tesla Motors—Key Regional Strategies
5. Sales Strategy
Snapshot of Tesla Motors’ Sales Strategies
Tesla Motors
Global Unit Sales
Model-Wise Global Unit Sales: F&S Scenario (New)
6. Research & Development Strategy
Snapshot of Tesla Motors’ R&D Strategy
Opening up Tesla Patent Wall to Outside World
Tesla’s Battery Technology Key to Model 3’s Price Tag of $35K
7. Product Portfolio Strategy
Snapshot of Tesla Motors’ Product Portfolio
Tesla Motors—Future Brand Positioning and Strategy
Tesla—On Road to Volume
Exhibit—Model X
8. Services and Solutions Strategy
Snapshot of Services and Solutions Strategies
Details of Elon Musk’s Ecosystem Conception
Tesla Annual Service Package
Tesla’s Leasing and Finance
Certified Pre-Owned Tesla
Supercharging and Destination Charging
Tesla Mobility Solutions
Luxe and Tesla—On-Demand Parking
9. Technology Strategy
Snapshot of Tesla Motors’ Technology Strategies
Tesla’s Recent Updates to its Product Lineup (H2 2014)
Tesla to Add New Technologies as Standard Feature in Future
Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well
Tesla Powertrain Technologies
Tesla —Vehicle Platform Strategy
10. Key Conclusions and Future Outlook
Rationale for Tesla Motors’ Success
Keeping Everything Inside the Box and Controlling the Customer Experience
Strong and Decisive Leadership of Elon Musk
Capturing the Ecosystem of Cars–Home–Connectivity
Small to Big—Strategically Planned Launches
Unconventional Technology Pioneering and Partnerships with Other OEMs
Leading the Industry through Open Innovation
Key Conclusions and Future Outlook
Market Status
Greenfield Investment
Competition
Solutions
Market Entry
The Last Word—3 Big Predictions
Legal Disclaimer
11. Appendix
Market Engineering Methodology
Abbreviations and Acronyms Used


List of Figures & Charts

1. Tesla Motors’ Mobility Strategy: Key Findings, Global, 2015
2. Tesla Motors’ Mobility Strategy: Tesla Sales, Global, 2015–2022
3. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
4. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
5. Tesla Motors’ Mobility Strategy: Research Methodology, Global, 2015–2022
6. Tesla Motors’ Mobility Strategy: Global Corporate Strategies Summary, Global, 2015
7. Tesla Motors’ Mobility Strategy: Tesla Future Plans, Global, 2015–2022
8. Tesla Motors’ Mobility Strategy: Gigafactory, Global, 2015–2022
9. Tesla Motors’ Mobility Strategy: Regional Strategies, Global, 2015
10. Tesla Motors’ Mobility Strategy: Sales Strategies Summary, Global, 2015
11. Tesla Motors’ Mobility Strategy: Unit Sales Forecast Scenario Analysis, Global, 2010–2022
12. Tesla Motors’ Mobility Strategy: Unit Sales Forecast, Global, 2014–2022
13. Tesla Motors’ Mobility Strategy: R&D Strategies Summary, Global, 2015
14. Tesla Motors’ Mobility Strategy: Tesla Open Patent, Global, 2015
15. Tesla Motors’ Mobility Strategy: Tesla Battery Technology, Global, 2014–2025
16. Tesla Motors’ Mobility Strategy: Product Portfolio Strategies Summary, Global, 2015
17. Tesla Motors’ Mobility Strategy: Comparative Analysis, US, 2015
18. Tesla Motors’ Mobility Strategy: Product Portfolio, Global, 2012–2017
19. Tesla Motors’ Mobility Strategy: Exhibit—Model X, US, 2015
20. Tesla Motors’ Mobility Strategy: Services and Solutions Summary, Global, 2015
21. Tesla Motors’ Mobility Strategy: Elon Musk’s Ecosystem, Global, 2020
22. Tesla Motors’ Mobility Strategy: Annual Service Package, North America, 2015
23. Tesla Motors’ Mobility Strategy: Leasing and Finance, Global, 2015
24. Tesla Motors’ Mobility Strategy: Tesla Pre-Owned Vehicles, Global, 2015
25. Tesla Motors’ Mobility Strategy: Charging Services, Global, 2015
26. Tesla Motors’ Mobility Strategy: Mobility Solutions, Global, 2015
27. Tesla Motors’ Mobility Strategy: On Demand Parking, US, 2015
28. Tesla Motors’ Mobility Strategy: Technology Strategies Summary, Global, 2015
29. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014
30. Tesla Motors’ Mobility Strategy: Technology Update, Global, 2014–2020
31. Tesla Motors’ Mobility Strategy: Technology Update, Global, Beyond 2020
32. Tesla Motors’ Mobility Strategy: Powertrain Technology Update, Global, 2015
33. Tesla Motors’ Mobility Strategy: Platform Strategy, Global, 2008–2022
34. Tesla Motors’ Mobility Strategy: Key Conclusions, Global, 2015
35. Tesla Motors’ Mobility Strategy: Key Findings and Future Outlook, Global, 2015–2022
36. Tesla Motors’ Mobility Strategy: Predictions, Global, 2015–2022



Keyword1
tesla motors
Keyword2
automotive electric technology
Keyword3
tesla motors

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