Thailand Enterprise Market, 2018

Thailand Enterprise Market, 2018

Cloud, Data Centre, IoT, and Big Data Analytics Drive the Enterprise Market Growth in Thailand

RELEASE DATE
27-Dec-2019
REGION
Asia Pacific
Research Code: PA78-01-00-00-00
SKU: TE03919-AP-MR_23951

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Description

Thailand is one of the fastest growing countries in ASEAN, and enterprises in all the verticals are eager to use ICT as a stepping stone for improving the internal and external operations. Companies offering ICT services are trying to improve the quality of services that they offer to clients currently. The study covers the telecommunication market, cloud and data centre market, IoT market, managed security services market, EDS market, and digital marketing market. Most of the industries in Thailand are using technology to offer better service to the end customers.

The Thai telecom market is expected to witness a continuous decline in traditional voice services. External competition is threatening to disrupt the telecom business model. OTT providers like Line, Skype, and Whatsapp have already disrupted voice, video, and text messaging revenue. Demand for data services accessible through mobile networks has grown rapidly. Customer demand is slowly shifting from product to service. Participants must adapt their business model and their position along the value chain.

With respect to data, Thailand’s Internet bandwidth demand continues to grow, particularly international bandwidth. Thus, telecom should expand available bandwidth by increasing investment in international links.

Thailand is one of the countries that are growing fast, and the country has developed a decent ICT infrastructure over the years. This has resulted in good growth in usage of cloud computing services. Digitisation is one of the main drivers of cloud computing in Thailand. Thailand is strategically positioned with Cambodia, Laos, Myanmar, Vietnam, and a small part of China; due to this, many companies are interested in opening data centres here. The Thai Government's National Digital Economy Masterplan and Thailand 4.0 initiative to transform the country into a digital economy would help in getting more demand for data centres in the country.

MSS is one of the fastest growing markets in Thailand. Most of the financial institutions use managed security players to protect their IT infrastructure from external attacks. The MSS market is expected to have a double-digit growth during the forecasted period. With respect to digital marketing, growth in mobile Internet marketing is expected to continuously increase in the upcoming years despite a significant decline in the overall digital advertisement growth rate.

IoT adoption in Thailand has been growing fast in both consumer and business segments. One reason that drives the growth of the IoT market is Thailand’s readiness in network infrastructure, with AIS and True providing NB-IoT network nationwide, while CAT Telecom offering LoRaWAN.

Author: Sandeep Bazaz

Table of Contents

Key Findings

Scope of the Study

Thailand is a Country with Stable Population and Growing Economy, which Depends on Agricultural Products, Automotive, and Textiles

Rise of the Digital Economy and Improvements in Network Infrastructure have Resulted in Continuous Increases in Smartphone and Social Media Adoption

We See Six Mega Trends Disrupting the Telco Market and Driving Participants to Adapt their Operational Model

Thailand is Transforming from Telco Consumer Society to a Digitally Savvy Society

Different Industries are Shifting with Technological Advancements

Different Industries are Shifting with Technological Advancements (continued)

Customers’ Purchasing Behaviours are Getting Smarter

Key Participants in Thailand Today are Augmenting their Business Models to Diversify their Revenues Across a Variety of Ecosystems

Key Participants in Thailand Today are Augmenting their Business Models to Diversify their Revenues Across a Variety of Ecosystems (continued)

Mobile Communication Service Market Forecast

Enterprise Mobile Communication Service Market Share—Thailand

Mobile Communication Trends—Thailand

Market Drivers

Drivers Explained

Drivers Explained (continued)

Market Restraints

Restraints Explained

Competition in Mobility Market Thailand

Thai EDS Market Forecast

Key Trends

Key Local Participants—EDS

Key Local Participants—EDS (continued)

Thai Cloud Computing Market is Growing at a Faster Pace than Many Other Countries in APAC

Cloud Computing Market by Verticals and Business Size

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Competition in Cloud Computing Market—Thailand

Data Centre Market Overview

Data Centre Market Forecast—Thailand

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Trends in Thailand

Thai Client Demands

Competition in Data Centre Market Thailand

Thai MSS Market

MSS in Thailand

Value Chain of MSS

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Thai Managed Network Services Market

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Competition in Managed Services Market—Thailand

Thai Companies are Increasing Investments on Digital Advertising, while Simultaneously Reducing Investments on the Traditional Methods

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

LINE is Expected to Play a Much Bigger Role in the Digital Advertising Market in the Upcoming Future through its LINE Today and LINE@ Platforms

Recently, the Use of Influencers for Digital Marketing has been Popular among Top Companies, Especially through Social Media Channels

Competition in Digital Marketing Market—Thailand

Thai IoT Spending

IoT Implementation Trends in Thailand

IoT Value Chain in Thailand

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

IoT Opportunities in Top Vertical Segments

IoT Opportunities in Top Vertical Segments (continued)

State of IoT in Thailand

Competition in IoT Market—Thailand

Growth Opportunity 1—Cyber Security Market

Growth Opportunity 2—Cloud and Data Centre Market

Growth Opportunity 3—IoT Market

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Thailand is one of the fastest growing countries in ASEAN, and enterprises in all the verticals are eager to use ICT as a stepping stone for improving the internal and external operations. Companies offering ICT services are trying to improve the quality of services that they offer to clients currently. The study covers the telecommunication market, cloud and data centre market, IoT market, managed security services market, EDS market, and digital marketing market. Most of the industries in Thailand are using technology to offer better service to the end customers. The Thai telecom market is expected to witness a continuous decline in traditional voice services. External competition is threatening to disrupt the telecom business model. OTT providers like Line, Skype, and Whatsapp have already disrupted voice, video, and text messaging revenue. Demand for data services accessible through mobile networks has grown rapidly. Customer demand is slowly shifting from product to service. Participants must adapt their business model and their position along the value chain. With respect to data, Thailand’s Internet bandwidth demand continues to grow, particularly international bandwidth. Thus, telecom should expand available bandwidth by increasing investment in international links. Thailand is one of the countries that are growing fast, and the country has developed a decent ICT infrastructure over the years. This has resulted in good growth in usage of cloud computing services. Digitisation is one of the main drivers of cloud computing in Thailand. Thailand is strategically positioned with Cambodia, Laos, Myanmar, Vietnam, and a small part of China; due to this, many companies are interested in opening data centres here. The Thai Government's National Digital Economy Masterplan and Thailand 4.0 initiative to transform the country into a digital economy would help in getting more demand for data centres in the country. MSS is one of the fastest growing markets in Thailand. Most of the financial institutions use managed security players to protect their IT infrastructure from external attacks. The MSS market is expected to have a double-digit growth during the forecasted period. With respect to digital marketing, growth in mobile Internet marketing is expected to continuously increase in the upcoming years despite a significant decline in the overall digital advertisement growth rate. IoT adoption in Thailand has been growing fast in both consumer and business segments. One reason that drives the growth of the IoT market is Thailand’s readiness in network infrastructure, with AIS and True providing NB-IoT network nationwide, while CAT Telecom offering LoRaWAN. Author: Sandeep Bazaz
More Information
No Index No
Podcast No
Author Sandeep Bazaz
Industries Telecom
WIP Number PA78-01-00-00-00
Is Prebook No
GPS Codes 9531-C1,9702-C1,9705-C1,99E4-C1,9658,9655