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Thailand Enterprise Market, 2018
Thailand Enterprise Market, 2018
Cloud, Data Centre, IoT, and Big Data Analytics Drive the Enterprise Market Growth in Thailand
27-Dec-2019
Asia Pacific
Description
Thailand is one of the fastest growing countries in ASEAN, and enterprises in all the verticals are eager to use ICT as a stepping stone for improving the internal and external operations. Companies offering ICT services are trying to improve the quality of services that they offer to clients currently. The study covers the telecommunication market, cloud and data centre market, IoT market, managed security services market, EDS market, and digital marketing market. Most of the industries in Thailand are using technology to offer better service to the end customers.
The Thai telecom market is expected to witness a continuous decline in traditional voice services. External competition is threatening to disrupt the telecom business model. OTT providers like Line, Skype, and Whatsapp have already disrupted voice, video, and text messaging revenue. Demand for data services accessible through mobile networks has grown rapidly. Customer demand is slowly shifting from product to service. Participants must adapt their business model and their position along the value chain.
With respect to data, Thailand’s Internet bandwidth demand continues to grow, particularly international bandwidth. Thus, telecom should expand available bandwidth by increasing investment in international links.
Thailand is one of the countries that are growing fast, and the country has developed a decent ICT infrastructure over the years. This has resulted in good growth in usage of cloud computing services. Digitisation is one of the main drivers of cloud computing in Thailand. Thailand is strategically positioned with Cambodia, Laos, Myanmar, Vietnam, and a small part of China; due to this, many companies are interested in opening data centres here. The Thai Government's National Digital Economy Masterplan and Thailand 4.0 initiative to transform the country into a digital economy would help in getting more demand for data centres in the country.
MSS is one of the fastest growing markets in Thailand. Most of the financial institutions use managed security players to protect their IT infrastructure from external attacks. The MSS market is expected to have a double-digit growth during the forecasted period. With respect to digital marketing, growth in mobile Internet marketing is expected to continuously increase in the upcoming years despite a significant decline in the overall digital advertisement growth rate.
IoT adoption in Thailand has been growing fast in both consumer and business segments. One reason that drives the growth of the IoT market is Thailand’s readiness in network infrastructure, with AIS and True providing NB-IoT network nationwide, while CAT Telecom offering LoRaWAN.
Author: Sandeep Bazaz
Table of Contents
Key Findings
Scope of the Study
Thailand is a Country with Stable Population and Growing Economy, which Depends on Agricultural Products, Automotive, and Textiles
Rise of the Digital Economy and Improvements in Network Infrastructure have Resulted in Continuous Increases in Smartphone and Social Media Adoption
We See Six Mega Trends Disrupting the Telco Market and Driving Participants to Adapt their Operational Model
Thailand is Transforming from Telco Consumer Society to a Digitally Savvy Society
Different Industries are Shifting with Technological Advancements
Different Industries are Shifting with Technological Advancements (continued)
Customers’ Purchasing Behaviours are Getting Smarter
Key Participants in Thailand Today are Augmenting their Business Models to Diversify their Revenues Across a Variety of Ecosystems
Key Participants in Thailand Today are Augmenting their Business Models to Diversify their Revenues Across a Variety of Ecosystems (continued)
Mobile Communication Service Market Forecast
Enterprise Mobile Communication Service Market Share—Thailand
Mobile Communication Trends—Thailand
Market Drivers
Drivers Explained
Drivers Explained (continued)
Market Restraints
Restraints Explained
Competition in Mobility Market Thailand
Thai EDS Market Forecast
Key Trends
Key Local Participants—EDS
Key Local Participants—EDS (continued)
Thai Cloud Computing Market is Growing at a Faster Pace than Many Other Countries in APAC
Cloud Computing Market by Verticals and Business Size
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Competition in Cloud Computing Market—Thailand
Data Centre Market Overview
Data Centre Market Forecast—Thailand
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Trends in Thailand
Thai Client Demands
Competition in Data Centre Market Thailand
Thai MSS Market
MSS in Thailand
Value Chain of MSS
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Thai Managed Network Services Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Competition in Managed Services Market—Thailand
Thai Companies are Increasing Investments on Digital Advertising, while Simultaneously Reducing Investments on the Traditional Methods
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
LINE is Expected to Play a Much Bigger Role in the Digital Advertising Market in the Upcoming Future through its LINE Today and LINE@ Platforms
Recently, the Use of Influencers for Digital Marketing has been Popular among Top Companies, Especially through Social Media Channels
Competition in Digital Marketing Market—Thailand
Thai IoT Spending
IoT Implementation Trends in Thailand
IoT Value Chain in Thailand
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
IoT Opportunities in Top Vertical Segments
IoT Opportunities in Top Vertical Segments (continued)
State of IoT in Thailand
Competition in IoT Market—Thailand
Growth Opportunity 1—Cyber Security Market
Growth Opportunity 2—Cloud and Data Centre Market
Growth Opportunity 3—IoT Market
Strategic Imperatives for Success and Growth
The Last Word—3 Big Predictions
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Author | Sandeep Bazaz |
| Industries | Telecom |
| WIP Number | PA78-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9531-C1,9702-C1,9705-C1,99E4-C1,9658,9655 |