The Impact of Social Media on External Communications in the Corporate Environment

Uncovering Use Prevalence and Methods of Organizational Use

  • Research Code : ND4A-01-00-00-00
  • SKU : IT00712-NA-CR_01964
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  • Release Date : 30-May-2014
  • Region : North America
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The primary aim of this research service is to gauge the use trends of social networking within a business context, specifically related to external communications. The study analyzes how social media is used to drive external client relations, measures the prevalence of social media engagement tool use, evaluates social media engagement tools, and defines the factors utilized to determine social media success within the context of external communications. Overall, 90% of companies use social media for external communications, either in combination with internal use (51%) or for external use only (39%). For external social networking users, the top potential benefit of using social media within an organization is the ability to obtain low-cost exposure for the company.

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