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The State of the Cloud - Latin America, 2024 Updated Research Available
Highlights from the 2024 Frost & Sullivan Cloud Decision-Maker Survey
10-Jan-2025
Global
Market Research
KB18-01-00-00-00
IT_2025_1257
In Latin America, businesses are increasingly adopting cloud computing, artificial intelligence (AI), and machine learning technologies to support their strategic growth. Digital transformation remains strong, with the cloud solidifying its role as a cornerstone of innovation and efficiency across various industries and critical business segments in the region.
Amid economic uncertainty, enterprises are focusing on cost optimization and long-term sustainability. To address this and other data governance tasks, as well as to delve into the world of AI, companies are turning to external partners at a faster pace than the global average to accelerate their journey toward full digitization. Sustainability continues to gain importance, prompting businesses to adopt technologies that enhance energy efficiency and reduce emissions while ensuring operational scalability and future-proofing their digital strategies. These insights are among the key findings of the 2024 Frost & Sullivan Cloud User Survey of Latin American businesses.
This report analyzes data from respondents operating in the region’s four largest markets: Brazil, Mexico, Argentina, and Colombia.
Research Objectives and Methodology
Research Objectives and Methodology (continued)
Respondent Profile
Respondent Profile (continued)
Key Findings
Businesses Focus on Efficiency and Innovation to Expand in Latin America
AI, Cloud, and Automation Lead the Way in Latin America’s Investment Priorities
AI and ML Take Center Stage in Latin America
Data Growth Stabilizes for Most, While Expanding Rapidly for a Few
Latin America's Cloud Adoption Is Driving Growth and Global Competitiveness
Cloud-First Approach Grows as a Key to Agility and Competitiveness to Latin America’s Digitalized Economies
Latin American Businesses Still Recognize Cloud as Key to Success
Public Cloud Slows as On-Premises, Private Solutions Expand Their Influence
Cloud Adoption Still Faces Security, Cost, and Talent Challenges
Cloud Users See the Most Benefits in Efficiency, Sustainability, and Flexibility Over AI Innovations
On-Premises Solutions Keep a Stronghold as a Strategic Choice in the Cloud Era
Companies Shift Focus to Cloud Cost Control, Shaping the Future of Digital Transformation
Businesses Pursue Long-Term Cost Optimization in the Cloud
Balancing AI Adoption and Sustainability in Latin America
ESG Practices Gain Ground as Sustainability Becomes Central to Business Strategy
High Costs and Lack of Support Threaten to Hinder Sustainability Efforts in Latin America
Managed Service Providers Are Empowering Digital Transformation in Latin America
Latin American Businesses Turn to MSPs for Help as They Implement Complex Multicloud or Hybrid Environments
Cloud Cost Optimization and Mitigating Security Risks Lead Reasons for MSP Collaboration in Latin America
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
List of Figures
- Business Priorities, Latin America, 2024
- Tech Investment Priorities, Latin America, 2024
- Tech Investment Priorities, Latin America, 2023 vs. 2024
- Data Volume Growth, Latin America, 2023 vs. 2024
- Businesses That Say They Have Adopted a Cloud-First Approach, Latin America, 2024
- Cloud Perception as a Strategic Approach, Latin America, 2023 vs. 2024
- Current Public Infrastructure Use, Latin America, 2023 vs. 2024
- Private Infrastructure Use, Latin America, 2023 vs. 2024
- Challenges of Cloud Operations, Latin America, 2024
- Drivers for Cloud Usage, Latin America, 2024
- Drivers for Use of On-Premises or Colocation Infrastructure, Latin America, 2024
- Cost Measure Implementation, Latin America, 2024
- Taken Measures to Control/Optimize Cloud Costs, Latin America, 2024
- Business Approach to Sustainability, Latin America, 2023 vs. 2024
- Business Challenges Regarding Sustainability, Latin America, 2024
- Businesses Using a Partner to Implement or Manage their Digital Transformation, Latin America, 2024
- Perceived Benefit From the Use of Third-Party Collaborations, Latin America, 2024
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