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Gogoro’s Competitive Intensity to Maximize the Vertical Market Expansion of the Electric Two-wheeler Market Through Inspirational Leadership and Strategic Partnerships in the Ecosystem
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The development of electric vehicles (EVs) is accelerating due to the low cost of ownership and operation, simplicity in design, and adaptability to different environments. The future success of these vehicles depends on mass deployment in the world's biggest markets, including Taiwan. Taiwan is the leading consumer of electric two-wheelers, as it has a well-developed battery swap infrastructure and production capability for both electric two-wheelers and key components. Rising pollution levels, stringent government emission norms, the growing number of millennial and Gen 'Z' customers, and the demand for more efficient and technologically advanced vehicles are the top growth drivers. Taiwan’s growth drivers and restraints are discussed, in addition to the development of various time frames for government policy, charging infrastructure, mobility services, manufacturing, and other key elements.
Author: Ming Lih Chan
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