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The Rise of the Country’s Large Millennial and Gen Z Customer Groups is Key to the Growth of the Electric Vehicle (EV) Market
11-Dec-2020
South Asia, Middle East & North Africa
Market Research
MFCB-01-00-00-00
AU02064-SA-MT_24856
The two-wheeler industry in India is arguably the biggest two-wheeler market in the world and has been undergoing significant changes in the last 5 to 6 years as a result of multiple factors. These include government regulations, OEM innovation and development, customer demographics changes, and the overall economic health of the country. For example, one major change that has occurred in the recent past has been the government's mandate to OEMs to reduce the levels of pollution from two-wheelers by transitioning the industry from the Bharat stage IV emission standard to the Bharat stage VI. OEMs were given a period of three years to change over their products and sell their inventories before the deadline that passed this year at the end of March. However, the most anticipated change that is expected in the industry amongst all stakeholders and customers alike is the evolution of vehicles from petrol power to completely electric powertrains.
Over the last few years, both the central and state governments in India have provided various guidelines and incentives to OEMs and end customers to boost the sales of electric vehicles in the country. These initiatives and reforms have given birth to new companies in the market that have managed to design, manufacture, and sell in the country and also distributors of imported products, mostly from China. However, the anticipated growth has not come to fruition due to several factors including the high cost of vehicles (owing to the expensive batteries), poor charging infrastructure, lack of service centers, and overall lack of knowledge about the product. Therefore in order to further boost the growth of the electric two-wheeler industry, more measures are required especially from the government side.
Key Features
- Key growth metrics of the industry in terms of revenue and unit sales
- Growth drivers and restraints
- Key findings from a holistic point of view in the industry
- Current market trends in terms of technology and competition
- Key government regulations defining the industry
- Current and expected electric charging infrastructure
- Electric vehicle and supplier production snapshot in the country
- Comparative cost analysis between a current electric and petrol-powered vehicle for the end customer
- Electric two-wheeler market snapshot in terms of competitors, products, sales, and market share, especially for low and high-speed electric vehicles
- Brand profiles of key low and high-speed electric scooter companies
- Expected retail strategies for key electric two-wheeler brands
- Future battery subscription plans to enable cheaper transportation solutions
- Mobility services and plans that offer electric mobility
- Market growth strategies in terms of OEMs and government mandates
- Future expected growth strategies
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Electric Two-wheeler (2W) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Electric 2W Market Overview in India
2W Market and OEM Segmentation
The Need for Electric 2Ws
Key Findings
Overall Market Development
Key Growth Metrics
Electric 2Ws Market—Growth Drivers
Electric 2Ws Market—Growth Restraints
Current Market Trends
Key Government Regulations
Snapshot of Key State Government Regulations
Policy Roadmap for EVs in India
Electric 2W Charging Infrastructure
Electric 2W Production Snapshot
Electric 2W Key Component Production Snapshot
Comparative Cost Analysis
Overall 2W Market Snapshot 2019
Electric 2W Sales Market Overview
Electric 2W Market Segmentation
Snapshot of Electric Two-wheeler Models
Electric 2W Sales—High Speed e-Scooters in India
Unit Shipment Forecast
Key Brand Profiles—Okinawa
Key Brand Profiles—Hero Electric
Key Brand Profiles—Ather Energy
Key Brand Profiles—Ampere Vehicles
Key Brand Profiles—Revolt Motors
Key Brand Profiles—Low-speed e-Scooters in India
Key Brand Profiles—Low-speed e-Scooters in India (continued)
Key Mergers, Acquisitions, Partnerships, and Expansions
Electric 2W Retail Strategies
Fintech Startups Driving EV Sales
Battery Subscription Plans
Mobility Service Plans
Future Expectations
Key Growth Opportunities
Growth Opportunity 1: Government Initiatives for Electric 2W Market Boost, 2019
Growth Opportunity 1: Government Initiatives for Electric 2W Market Boost, 2019 (continued)
Growth Opportunity 2: Localization of Manufacturing (EVs as well as Components), 2019
Growth Opportunity 2: Localization of Manufacturing (EVs as well as Components), 2019 (continued)
Growth Opportunity 3: Development of the Charging Infrastructure, 2019
Growth Opportunity 3: Development of the Charging Infrastructure, 2019 (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
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Key Features
- Key growth metrics of the industry in terms of revenue and unit sales
- Growth drivers and restraints
- Key findings from a holistic point of view in the industry
- Current market trends in terms of technology and competition
- Key government regulations defining the industry
- Current and expected electric charging infrastructure
- Electric vehicle and supplier production snapshot in the country
- Comparative cost analysis between a current electric and petrol-powered vehicle for the end customer
- Electric two-wheeler market snapshot in terms of competitors, products, sales, and market share, especially for low and high-speed electric vehicles
- Brand profiles of key low and high-speed electric scooter companies
- Expected retail strategies for key electric two-wheeler brands
- Future battery subscription plans to enable cheaper transportation solutions
- Mobility services and plans that offer electric mobility
- Market growth strategies in terms of OEMs and government mandates
- Future expected growth strategies
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Shradha Manjrekar |
| Industries | Automotive |
| WIP Number | MFCB-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9882-A6,9AF6-A6 |
Key Insights into the Indian Electric Two-wheeler Industry, 2025
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