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Transformational Growth Opportunities in a Country Facing Converging Forces of Change
21-Apr-2021
North America
Market Research
K482-01-00-00-00
CI00747-NA-MT_25389
Life in America, chapter 1 of a 3-part series, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.
As these trends collide, businesses must prepare for a number of strategic imperatives. Key among these are geopolitical chaos, transformative mega trends, and internal challenges. In the near term, COVID-19 will be the driving force of geopolitical chaos, but as the decade marches on, we can expect to see continual political polarization, in which digital and income divides become more pronounced.
Social trends will be among the most influential transformative mega trends, with so many social shifts set to occur: the evolution of millennials, the rise of Gen Z, an expanding elderly demographic, the growth of Hispanic and Asian populations, and increasing digital divides. Education will play a significant role as a transformative mega trend, led by the pupil cliff, pupil shifts, and the urgency of corporate reskilling. Last, businesses will face internal challenges as job automation and acceleration reconfigure the workforce.
Author: Lauren Martin-Taylor
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Life in America
Key Findings
Growth Opportunities Critical for Future Success
Growth Drivers for Life in America
Growth Restraints for Life in America
Growth Opportunities Fuel the Growth Pipeline Engine™
Social Trends—Overview and Key Findings
Social Trends—5-to-10–year Trend Horizon
Social Trends—Taxonomy of Key Subtrends
Social Trends—Taxonomy of Key Subtrends (continued)
Subtrend 1—Millennials in the Prime of Adulthood
Millennials: The Dominant Population Cohort
Subtrend 2: Generation Z as Young Adults
Subtrend 3—Digital Shifts in the Expanding Aging Population
Subtrend 4—Women as Customers
Subtrend 5—Hispanic Influence
Subtrend 6—The Rise of Asian Immigration
Subtrend 7—Income Distribution Widens
Subtrend 8—Digital Disparity
Subtrend 9—Declining Religion
Subtrend 10—The Future of Family
Education Trends—Overview and Findings
Education Trends—5 to 10–year Trend Horizon
Education Trends—Taxonomy of Key Subtrends
Subtrend 1—The Pupil Cliff
Subtrend 2—The Pupil Shift
Subtrend 3—Shifting Education Formats: Online Education Surges
Subtrend 3—Shifting Education Formats: Enterprise Training Priority
Subtrend 3—Shifting Education Formats: Personalized Education
Subtrend 4—New Education Priorities: Technical Skills as Essential
Subtrend 4—New Education Priorities: Social-Emotional Skills
Subtrend 4—New Education Priorities: Life Skills and Workforce Prep
Subtrend 4—New Education Priorities: Improving the ROI of Education
Subtrend 4—New Education Priorities: Lifelong Education
Subtrend 5—Converging Education Technology
Subtrend 5—Converging Education Technology: PLCs
Future of Work—Overview and Findings
Future of Work Trends—5 to 10–year Trend Horizon
Future of Work—Taxonomy of Key Subtrends
Subtrend 1—A Larger, Less Participatory Workforce
Subtrend 2—Future Jobs in the US
Subtrend 3—The Telecommuting Surge
Subtrend 4—Job Automation = Job Transition
Subtrend 5—The Future of Leisure Is Digital
Subtrend 5—The Future of Leisure Is Digital
Political Trends—Overview and Findings
Political Trends—5 to 10–year Trend Horizon
Political Trends—Taxonomy of Key Subtrends
Subtrend 1—Political Polarization Scenarios
Subtrend 2—The Future of the Conservative Supreme Court
Subtrend 3—Key Initiatives from President Biden
Subtrend 4—Political Disruptors
Urbanization—Overview and Findings
Urbanization Trends—5-to-10–year Trend Horizon
Urbanization—Taxonomy of Key Subtrends
Subtrend 1—Dispersed Population Density
Subtrend 2—Southwest Leading Growth Trajectory
Subtrend 3—Dueling Mega Regions
Subtrend 4—City and State Growth in the South and West
Subtrend 5—City Influence
Subtrend 6—The Urban-Rural Shift
The Urban-Rural Divide
Economic Trends—Overview and Findings
Economic Trends—5-to-10–year Trend Horizon
Economic Trends—Taxonomy of Key Subtrends
Subtrend 1—US Global Economic Standing Challenged
Subtrend 2—GDP Dominated by Consumers
Subtrend 3—Federal Spending Projections
Subtrend 4—State Spending Projections
Subtrend 5—Employment Recovery
Subtrend 6—Notable Economic Policies
Subtrend 7—Trade Dynamics
Subtrend 8—Key Economic Risks
Identifying Your Company’s Growth Zone
Growth Opportunity Levers
Growth Opportunity—Workforce Transition Skills Training
Growth Opportunity—Connected Living Solutions for the Elderly
Growth Opportunity—Leisure Time Revolution
Growth Opportunity—Connected Work
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Lauren Taylor |
| Industries | Cross Industries |
| WIP Number | K482-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9A3B |
Transformative Mega Trends in the United States through 2030
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