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Understanding Fleet Operators’ Perceptions, Switching Behaviour, and Willingness to Pay Unlocks Future Growth Potential
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The telematics market in Thailand has evolved over the years and gained a lot of momentum. After an increase in the number of road accidents and lives lost in commercial vehicle accidents, Thailand’s government enacted strict regulations for safety and operation that include telematics system installation on trucks and tractor-trucks used for transporting dangerous goods and hazardous materials, and additional features for real-time surveillance through a mobile digital video recorder in order to monitor a driver’s in-cabin behaviour. In 2015, Thailand’s Department of Land Transport (DLT) introduced a program that mandates 6-wheel or above vehicles to install a telematics system, a driver card reader, and a driver monitoring system to verify the identity of the driver and monitor road safety practices. Data will be linked in real time to the DLT’s Transport Management Centre. All public transportation vehicles and 10-wheel vehicles now must have telematics equipment, but the COVID-19 pandemic delayed expansion of the mandate to medium-duty trucks including the 6-wheeler segment until after 2021.Thailand’s telematics market is well prepared for advanced technologies and state-of-the-art features such as advanced driver assistance systems and mobile digital video recording systems with quad high definition and ultra-high definition integrated with vehicle tracking and driver monitoring. This study reports the findings of a 2020 survey about the use of telematics and fleet management systems in commercial vehicles used for transport & logistics and postal & delivery services in Thailand. It provides additional analysis on customer perceptions, switching potential, and willingness to pay for services.Author: Mugundhan Deenadayalan
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