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19-Nov-2010
North America
Customer Research
N859-01-00-00-00
TE03257-NA-CR_14887
The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up newer possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs as well as entry of the online advertising leaders is a testament to the perceived potential of the market opportunity.
Mobile Advertising and Search
- Introduction and Overview
- Market Segmentation
- Key Findings and Conclusions
Key Market Trends
- Continued Growth in Mobile Inventory
- Strong Performance of Rich Media Mobile Ads
- Improved performance of In-application Mobile Advertising
- Publisher-side Mobile Ad Serving Solutions
- Continued Collaboration Between Mobile (and Online) Ad Networks
- Industry Fragmentation - Technologies; Ad formats; Reporting Formats
- A Note on the U.S. Mobile Operators’ Mobile Advertising Strategy
Market Definitions and Overview
- Definitions and Overview
Market Dynamics
- Industry Challenges
- Market Drivers
Demand Analysis and Market Forecasts
- Market Forecasts
Competitive Analysis of the U.S. Mobile Advertising and Search Market
- Competitive Analysis
Market Share
- Market Share Analysis
Introduction to Messaging-based Mobile Advertising (and Mobile Marketing) Market
Key Market Trends
Market Revenue Forecasts
Introduction to Mobile Internet Display Advertising Market
Key Market Trends
Market Revenue Forecasts
Introduction to Mobile Video Advertising Market
Key Market Trends
Market Revenue Forecasts
Introduction to In-application Mobile Advertising
Key Market Trends
Market Revenue Forecasts
Introduction to Mobile Search and Other Performance-based Mobile Advertising Mechanisms
Key Market Trends
Market Revenue Forecasts
Connected Tablet PCs and Mobile Advertising
Service and Solution Providers; Mobile Operators and Content Providers
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| Deliverable Type | Customer Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Telecom |
| WIP Number | N859-01-00-00-00 |
| Is Prebook | No |
U.S. Mobile Advertising and Search Market
$4,950.00
Special Price $3,712.50 save 25 %