U.S. Mobile Advertising and Search Market

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The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up newer possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs as well as entry of the online advertising leaders is a testament to the perceived potential of the market opportunity.

Table of Contents

U.S. Mobile Advertising and Search Market, IntroductionMobile Advertising and SearchIntroduction and OverviewMarket SegmentationKey Findings and ConclusionsU.S. Mobile Advertising and Search Market, Market Trends and Strategic Evaluation and AnalysisKey Market TrendsContinued Growth in Mobile Inventory Strong Performance of Rich Media Mobile AdsImproved performance of In-application Mobile AdvertisingPublisher-side Mobile Ad Serving SolutionsContinued Collaboration Between Mobile (and Online) Ad NetworksIndustry Fragmentation - Technologies; Ad formats; Reporting FormatsA Note on the U.S. Mobile Operators’ Mobile Advertising StrategyU.S. Mobile Advertising and Search Market, Total U.S. Mobile Advertising and Search MarketMarket Definitions and OverviewDefinitions and OverviewMarket DynamicsIndustry ChallengesMarket DriversDemand Analysis and Market ForecastsMarket ForecastsCompetitive Analysis of the U.S. Mobile Advertising and Search MarketCompetitive AnalysisMarket ShareMarket Share AnalysisU.S. Mobile Advertising and Search Market, Messaging-based Mobile Advertising MarketIntroduction to Messaging-based Mobile Advertising (and Mobile Marketing) Market Introduction and OverviewKey Market TrendsNeed for Integrated CampaignsGrowth of Mobile Messaging VolumeRevenue Shares for Premium Rate and Standard Rate Mobile Messaging CampaignsMarket Revenue ForecastsRevenue Forecasts for Messaging-based Mobile Advertising and MarketingU.S. Mobile Advertising and Search Market, Mobile Internet-based Display Advertising MarketIntroduction to Mobile Internet Display Advertising MarketIntroduction and OverviewKey Market TrendsIncreasing Inventory LevelsRich Media Ads and Mobile InternetAdvertiser Categories and Campaign Destination MixMarket Revenue ForecastsRevenue Forecasts for Mobile Internet-based Display AdvertisingU.S. Mobile Advertising and Search Market, Mobile Video Advertising MarketIntroduction to Mobile Video Advertising MarketIntroduction and OverviewKey Market TrendsBranding vs. Performance AdsMobile Video Ad Pricing ModelsMarket Revenue ForecastsRevenue Forecasts for Mobile Video AdvertisingU.S. Mobile Advertising and Search Market, In-application Mobile Advertising MarketIntroduction to In-application Mobile AdvertisingIntroduction and OverviewKey Market TrendsSmartphones; Mobile Applications and Rich Media AdvertisingNew Inventory Types - Tablets and OthersMobile Operators and In-application Mobile AdvertisingCampaign Budgets and Ad PricingMarket Revenue ForecastsRevenue Forecasts for In-application Mobile AdvertisingU.S. Mobile Advertising and Search Market, Mobile Search and Other Performance-based Mobile Advertising MarketIntroduction to Mobile Search and Other Performance-based Mobile Advertising MechanismsIntroduction and OverviewKey Market TrendsRevenue ModelMarket Revenue ForecastsRevenue Forecasts for Mobile Search and Other Performance-based AdvertisingU.S. Mobile Advertising and Search Market, Impact of Next-generation Connected Tablets on Mobile AdvertisingConnected Tablet PCs and Mobile AdvertisingInitial Trends and High-level Market ForecastsU.S. Mobile Advertising and Search Market, Key Industry ParticipantsService and Solution Providers; Mobile Operators and Content Providers4INFOAdMarvelAdMob(Google)AmobeeAppleCrisp WirelessDoubleClickFlurryGoogleGreystripeHipcricketInMobiiVdopiaJumptapMedialetsMediaMindMicrosoftMillennial MediaMobclixMobiTVMojiva and mOcean MobileNexagePointRollRhythm NewMediaSprintTransperaVantrixVibes Media




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