U.S. Mobile Advertising and Search Market

U.S. Mobile Advertising and Search Market

A Multi-billion Dollar Opportunity.

RELEASE DATE
09-Feb-2012
REGION
North America
Research Code: NA11-01-00-00-00
SKU: TE03303-NA-MR_14933
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$4,950.00

$3,712.50save 25 %

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Description

The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up new possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators, leading technology vendors, major online advertising solution providers and innovative mobile virtual network operators(MVNOs) is a testament to the perceived potential of the market opportunity.

Table of Contents

Mobile Advertising and Search

  • Introduction and Overview
  • Market Segmentation
  • Key Findings and Conclusions

Key Market Trends

  • Continued Adoption of Rich Media Ads
  • Ongoing Collaboration between Ad Networks; Mobile Demand Side Platforms and Real-time Bidding Platforms
  • Increasing Inventory in Mobile
  • Industry Standardization Efforts – ORMMA; VAST and VPAID; Others
  • Integrated Digital Advertising – Online; Mobile and Connected TV
  • Greater Integration with Mobile Commerce Functionality
  • Mobile Advertising and Social Communication

Key Market Definitions

  • Market Definitions and Overview

Market Dynamics

  • Industry Challenges
  • Market Drivers

Market Forecast

  • Market Forecast for the U.S. Mobile Advertising and Search Market

Competitive Analysis

  • Competitive Analysis of the U.S. Mobile Advertising and Search Market

Market Share Analysis

  • Market Share Analysis of the U.S. Mobile Advertising and Search Market

Introduction

Revenue Shares for Premium and Standard Rate Mobile Messaging Campaigns

Market Revenue Forecast

Related Research
The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up new possibilities in mobile advertising. Adoption of mobile advertising by the nations largest mobile operators, leading technology vendors, major online advertising solution providers and innovative mobile virtual network operators(MVNOs) is a testament to the perceived potential of the market opportunity.
More Information
No Index Yes
Podcast No
Author Vikrant Gandhi
Industries Telecom
WIP Number NA11-01-00-00-00
Is Prebook No