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31-Jul-2008
North America
Market Research
N404-01-00-00-00
TE03123-LA-MR_14753
The U.S. mobile penetration levels are currently at around 85 percent. This translates into roughly 260 million subscribers reachable anytime, anywhere through their mobile phones. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. The industry is witnessing a considerable increase in the number of specialized companies that focus on enabling mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs is a testament to the perceived potential of the market opportunity.
Mobile Advertising and Search
- Introduction
- Market Segmentation
- Key Market Trends and Conclusions
Key Trends in the U.S. Mobile Advertising and Search Market
- On-deck and Off-deck Mobile Advertising
- Advertising Campaign Budgets
- Interactions Among Mobile Ad Networks
- Mobile Advertising is Not a Stand-alone Service
- Multiple Options for Mobile Search
- Emerging Mobile Advertising Services and Mobile Ad Formats
- Coverage Rate and Fill Rates
- Extending On-deck Presence to Off-deck
Market Definitions and Overview
- Definitions and Overview
Market Dynamics
- Industry Challenges
- Market Drivers
- Market Restraints
Demand Analysis and Market Forecasts
- Demand Analysis
- Market Forecasts
Competitive Analysis of the U.S. Mobile Advertising and Search Markets
- Competitive Analysis
Market Share Analysis
- Market Share Analysis for the U.S. Mobile Advertising and Search Markets
Introduction to Messaging-based Mobile Advertising
Key Market Trends
Market Revenue Forecasts
Introduction to WAP Display Advertising
Major Market Trends
Market Revenue Forecasts
Introduction to Mobile Video Advertising
Mobile Video Advertising Pricing
Market Revenue Forecasts
Introduction to In-application Mobile Advertising
Major Market Trends
Market Revenue Forecasts
Introduction to Mobile Search and Other Performance-based Mobile Advertising Mechanisms
Major Market Trends
Market Revenue Forecasts
Service Providers; Mobile Operators and Content Providers
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| Deliverable Type | Market Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Telecom |
| WIP Number | N404-01-00-00-00 |
| Is Prebook | No |
U.S. Mobile Advertising and Search Markets
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