U.S. Prepaid Wireless Services Market

U.S. Prepaid Wireless Services Market

RELEASE DATE
11-Jul-2002
REGION
North America
Deliverable Type
Strategic Forecasting
Research Code: 7908-01-00-00-00
SKU: TE01369-NA-SF_12999
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SKU
TE01369-NA-SF_12999

$2,450.00

$1,837.50save 25 %

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Description

Prepaid wireless is finally a growing business in the United States. After years of lagging behind European markets and providers, US carriers are beginning to understand the popularity of this service to their end-users; and the potential cash windfalls that await them. Providers are no longer targeting the credit challenged as their primary end-users. They are following the lead of their wireline counterparts and marketing to middle class individuals, young adults, business travellers, and basically anyone that would use a wireless phone. This new strategy, coupled with the affordable handset prices, is positioning the prepaid wireless market for years of growth and higher than previously anticipated revenues.

Table of Contents

Total Market

  • Executive Summary
  • Market Drivers
  • Market Restraints
  • Market Challenges
  • Revenue Analysis
  • Demand Analysis
  • Pricing Analysis
  • Strategies

Market Engineering Awards

  • Product Service Innovation - Sprint PCS
Prepaid wireless is finally a growing business in the United States. After years of lagging behind European markets and providers, US carriers are beginning to understand the popularity of this service to their end-users; and the potential cash windfalls that await them. Providers are no longer targeting the credit challenged as their primary end-users. They are following the lead of their wireline counterparts and marketing to middle class individuals, young adults, business travellers, and basically anyone that would use a wireless phone. This new strategy, coupled with the affordable handset prices, is positioning the prepaid wireless market for years of growth and higher than previously anticipated revenues.
More Information
Deliverable Type Strategic Forecasting
No Index Yes
Podcast No
Industries Telecom
WIP Number 7908-01-00-00-00
Is Prebook No