U.S. Prepaid Wireless Services Market

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Prepaid wireless is finally a growing business in the United States. After years of lagging behind European markets and providers, US carriers are beginning to understand the popularity of this service to their end-users; and the potential cash windfalls that await them. Providers are no longer targeting the credit challenged as their primary end-users. They are following the lead of their wireline counterparts and marketing to middle class individuals, young adults, business travellers, and basically anyone that would use a wireless phone. This new strategy, coupled with the affordable handset prices, is positioning the prepaid wireless market for years of growth and higher than previously anticipated revenues.

Table of Contents

U.S. Prepaid Wireless Services Market, U.S. Prepaid Wireless MarketTotal MarketExecutive SummaryMarket DriversMarket RestraintsMarket ChallengesRevenue AnalysisDemand AnalysisPricing AnalysisStrategiesMarket Engineering AwardsProduct Service Innovation - Sprint PCS




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