Prepaid wireless is finally a growing business in the United States. After years of lagging behind European markets and providers, US carriers are beginning to understand the popularity of this service to their end-users; and the potential cash windfalls that await them. Providers are no longer targeting the credit challenged as their primary end-users. They are following the lead of their wireline counterparts and marketing to middle class individuals, young adults, business travellers, and basically anyone that would use a wireless phone. This new strategy, coupled with the affordable handset prices, is positioning the prepaid wireless market for years of growth and higher than previously anticipated revenues.