Voice of Customer— Health Wellness and Wellbeing Services in Cars, US

Research Objectives

Testing 24 HWW Features for Purchase Interest

Research Methodology

Sample Structure by US Region and Vehicle Segment

Data Weighting

Findings

Findings (continued)

Respondent Profile—Demographics

Respondent Profile—Household

Respondents’ Driving Time

Respondents—Vehicle Ownership Type & Future Preferences

Preferred Engine for Customer’s Next Car by Segment

Travel Breakdown by Activity

COVID-19’s Impact on Movement

Important Attributes for Customer Purchase

Important Infotainment Systems

Interest in Sensors in the Car

Descriptions of HWW Features Shown to Respondents

Real-life Scenarios and Interest Regarding Health Features

Real-life Scenarios and Interest Regarding Wellness Features

Real-life Scenarios and Interest Regarding Well-being Features

Testing 24 HWW Features for Purchase Interest

Interest in Purchasing HWW Features

Interest in Purchasing HWW Features (continued)

Interest in Purchasing Health Features

Interest in Purchasing Wellness Features

Interest in Purchasing Well-being Features

Interest in HWW Features—Customer Segmentation

Interest in HWW Features—Segmentation

Interest in Health Features—Vehicle Segmentation

Interest in Health Features—Demographic Segmentation

Interest in Health Features—Demographic Segmentation (continued)

Interest in Health Features—Powertrain Type

Interest in Wellness Features—Vehicle Segmentation

Interest in Wellness Features—Demographic Segmentation

Interest in Wellness Features—Demographic Segmentation (continued)

Interest in Wellness Features—Powertrain Type

Interest in Well-being Features—Segmentation

Interest in Well-being Features—Demographic Segmentation

Interest in Well-being Features—Demographic Segmentation (continued)

Interest in Well-being Features—Powertrain Type

Access to HWW Features

Price Sensitivity Test

Payment Preference

HWW Features—Willingness to Pay

HWW Features—Willingness to Pay and Price Elasticity of Demand (PED)

HWW Features’ Price Elasticity

Vital Stats Monitoring—Willingness to Pay

Air Quality Map—Willingness to Pay

Cabin Viral Filtration (Filter)—Willingness to Pay

UV Air Sanitizer—Willingness to Pay

Adaptive Cruise Control with Steering Assist—Willingness to Pay

Driver Drowsiness/Distraction Detection and Alarm—Willingness to Pay

Drunken Driving Detection and Alarm—Willingness to Pay

Automated and Customized seat position—Willingness to Pay

Mood-Specific Infotainment—Willingness to Pay

Smart Seats—Willingness to Pay

Wellness/Comfort Seat—Willingness to Pay

Preferred Control Options for Mood-specific Infotainment

Driver Drowsiness—Customer Preference

Smart Device Usage

Engagement in HWW-related Activities

Health-related Activities—Segmentation

Customer Willingness to Share Data with Car Dealers

Customer Willingness to Share Data with Car Dealers (continued)

Customers‘ Expectations for Data Sharing

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

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