Voice of the Customer: Health Wellness and Wellbeing Services in Cars, China

Research Objectives

The Study Tested Interest in Purchasing the Following 24 HWW Features

Research Methodology

Sample Structure China

Key Findings

Key Findings (continued)

Respondent Profile: Demographics

Respondent Profile: Household

Respondent Driving Time

Respondents: Ownership Status

Engine Preference Based on Car Segment

Travel Activities of Respondents

Impact of COVID-19 on Mobility

Important Aspects Influencing Car Purchases

General Interest in Features

Preference Toward Sensors

HWW Features Description

Real-life Scenarios of Health Features and Interest

Real-life Scenarios of Wellness Features and Interest

Real-life Scenarios of Well-being Features and Interest

The Study Tested Interest in Purchasing the Following 24 HWW Features

Interest in Purchasing HWW Features in the Future

Interest in Purchasing HWW Features in the Future (continued)

Interest in Purchasing Health Features in the Future

Interest in Purchasing Wellness Features in the Future

Interest in

Interest in HWW Features: Customer Segmentation

Interest in HWW Features: Customer Segmentation (continued)

Interest in Health Features: Vehicle Segmentation

Interest in Health Features: Demographic Segmentation

Interest in Health Features: Demographic Segmentation (continued)

Interest in Health Features: Powertrain Segmentation

Interest in Wellness Features: Vehicle Segmentation

Interest in Wellness Features: Demographic Segmentation

Interest in Wellness Features: Demographic Segmentation (continued)

Interest in Wellness Features: Powertrain Segmentation

Interest in Well-being Features: Vehicle Segmentation

Interest in Well-being Features: Demographic Segmentation

Interest in Well-being Features: Demographic Segmentation (continued)

Interest in Well-being Features: Powertrain Segmentation

Mood-specific Infotainment: Vehicle Segmentation

Mood-specific Infotainment: Demographic Segmentation

Mood-specific Infotainment: Demographic Segmentation (continued)

Mood-specific Smell/Fragrance: Vehicle Segmentation

Mood-specific Smell/Fragrance: Demographic Segmentation

Mood-specific Smell/Fragrance: Demographic Segmentation (continued)

Mood-specific Acoustic Experience: Vehicle Segmentation

Mood-specific Acoustic Experience: Demographic Segmentation

Mood-specific Acoustic Experience: Demographic Segmentation (continued)

Mood-specific Lighting Experience: Vehicle Segmentation

Mood-specific Lighting Experience: Demographic Segmentation

Mood-specific Lighting Experience: Demographic Segmentation (continued)

Mood-specific Immersive Experience: Vehicle Segmentation

Mood-specific Immersive Experience: Demographic Segmentation

Mood-specific Immersive Experience: Demographic Segmentation (continued)

Mood-specific Smart Thermal System: Vehicle Segmentation

Mood-specific Smart Thermal System: Demographic Segmentation

Mood-specific Smart Thermal System: Demographic Segmentation (continued)

Access to HWW Features

Price Sensitivity Test

Payment Preference

HWW Features: Willingness to Pay

HWW Features: Willingness to Pay and Price Elasticity of Demand (PED*)

HWW Features: Price Elasticity

Vital Stat Monitoring: Willingness to Pay

Air Quality Map: Willingness to Pay

Cabin Viral Filtration (Filter): Willingness to Pay

UV Air Sanitizer: Willingness to Pay

Adaptive Cruise Control with Steering Assist: Willingness to Pay

Driver Drowsiness/Distraction Detection and Alarm: Willingness to Pay

Drunken-driving Detection and Alarm: Willingness to Pay

Automated and Customized Seat Positioning: Willingness to Pay

Mood-specific Infotainment: Willingness to Pay

Smart Heating/Heated Surfaces System: Willingness to Pay

Smart Seat: Willingness to Pay

Wellness/Comfort Seat: Willingness to Pay

Preferred Control Option for Mood-specific Infotainment

Driver Drowsiness: Customer Preference

Smart Device Use

Engagement in HWW-related Activities

Health-related Activities: Segmentation

Customers’ Willingness to Share Data with Car Dealers

Customers’ Willingness to Share Data with Car Dealers (continued)

Customers‘ Expectations From Data Sharing

Features: How the Study Presents Use Cases

Health Features: Use Cases the Study Described to Respondents

Wellness Features: Use Cases the Study Described to Respondents

Well-being Features: Use Cases the Study Described to Respondents

Well-being Features: Use Cases the Study Described to Respondents (continued)

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