24-Mar-2015
North America
Market Research
9832-00-62-00-00
AU00021-NA-MR_08575
For the first time in the history of the car industry, a Frost & Sullivan report finds that the number of women with driving licenses (DL) in the U.S. over took that of men, not just in one of the young age groups, but (as shown on the chart below) consistently across all age groups greater than 25. The trend accelerates for over 55s and shows a wide difference for women over 70. The trend is applicable consistently across all developed world countries, although the balance has tipped only in the U.S., but Canada is close to having more women with DLs with the ratio of licenses granted to women sitting at 49.95 percent and has already tipped in over 55s.
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Wallace Lau |
| Industries | Automotive |
| WIP Number | 9832-00-62-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9813-A6,9832-A6,9AF6-A6 |
Women in Cars—Overtaking Men on the Fast Lane
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