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Industry Convergence and Growth in the US Automotive Aftermarket
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This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated within 1 to 3 brands; some have clear leaders (batteries), while the other markets do not. Automotive technicians give more importance to product-related attributes, lesser importance to supplier relationships, and the least importance to intangible aspects such as past experiences. For all markets, local distributors account for more purchases among installers—except for brake pads, which are evenly split across 3 channels.
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