2014 US Auto Technicians' ChoiceReplacement Parts

Industry Convergence and Growth in the US Automotive Aftermarket

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This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated within 1 to 3 brands; some have clear leaders (batteries), while the other markets do not. Automotive technicians give more importance to product-related attributes, lesser importance to supplier relationships, and the least importance to intangible aspects such as past experiences. For all markets, local distributors account for more purchases among installers—except for brake pads, which are evenly split across 3 channels.

Table of Contents

Research Objectives and MethodologyResearch ObjectivesMethodologyMethodology (continued)Automotive Technician Profile—Shop Type and RegionAutomotive Technician Profile—Replacement/Service Performed Over TimeExecutive SummaryKey FindingsExecutive SummaryExecutive Summary (continued)Executive Summary (continued)Executive Summary—Brand Dominance and FragmentationExecutive Summary—Overview of Top Battery BrandsExecutive Summary—Overview of Top Tire BrandsExecutive Summary—Overview of Top Motor Oil BrandsExecutive Summary—Overview of Top Brake Pad BrandsExecutive Summary—Top Distribution Channels Across Replacement Parts ProductsBatteriesMost Prevalent Battery Brands Installed Across All Brands Available—Shop TypeMost Prevalent Battery Brands Installed Across All Brands Available—RegionMost Prevalent Battery Brands Installed—Wave over WaveTechnical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize PreferenceStrategic Prioritization of Needs—Discovering What Drives the Selection of BatteriesStrategic Prioritization of Needs—Discovering What Drives the Selection of Batteries (continued)Technical Note—Understanding Brand MapsBrand Map—Top Installed Battery Brands and Influential AttributesInstalled Batteries Procedure—Shop TypeInstalled Batteries Procedure—RegionBrand Reputation Gap of BatteriesDistribution Channels for BatteriesDistribution Channels for Batteries—Wave over WaveTiresMost Prevalent Tire Brands Installed Across All Brands Available—Shop TypeMost Prevalent Tire Brands Installed Across All Brands Available—RegionMost Prevalent Tire Brands Installed—Wave over WaveStrategic Prioritization of Needs—Discovering What Drives the Selection of TiresStrategic Prioritization of Needs—Discovering What Drives the Selection of Tires (continued)Brand Map—Top Tire Brands and Influential AttributesInstalled Tires Procedure—Shop TypeInstalled Tires Procedure—RegionBrand Reputation Gap—TiresDistribution Channels for TiresMotor OilsMost Prevalent Motor Oils Installed Across All Brands Available—Shop TypeMost Prevalent Motor Oils Installed Across All Brands Available—RegionMost Prevalent Motor Oil Brands Installed—Wave over WaveStrategic Prioritization of Needs—Discovering What Drives the Selection of Motor OilsStrategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils (continued)Brand Map—Top Motor Oil Brands and Influential AttributesInstalled Motor Oils Procedure—Shop TypeInstalled Motor Oils Procedure—RegionBrand Reputation Gap—Motor OilsDistribution Channels—Motor OilsDistribution Channels for Motor Oils—Wave over WaveType of Oil Currently Used—Shop TypeType of Oil Currently Used—RegionMost Important Factors When Selecting Oil FiltersBrake PadsMost Prevalent Brake Pads Installed Across All Brands Available—Shop TypeMost Prevalent Brake Pads Installed Across All Brands Available—RegionMost Prevalent Brake Pad Brands Installed—Wave over WaveStrategic Prioritization of Needs—Discovering What Drives the Selection of Brake PadsStrategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads (continued)Brand Map—Top Brake Pad Brands and Influential AttributesInstalled Brake Pads Procedure—Shop TypeInstalled Brake Pads Procedure—RegionBrand Reputation Gap—Brake PadsDistribution Channels—Brake PadsDistribution Channels for Brake Pads—Wave over WaveChinese Brake Pads Installation—Brake PadsExpected Changes of Chinese Brake Pads Installation—Shop TypeImportance of Country of Origin to Brand Selection of Brake Pads—Shop TypeProfilesShop and Technician ProfilesShop and Technician Profiles (continued)Size of Shop in Terms of Employees and Technician DemographicsTypes of Vehicles ServicedLegal DisclaimerAppendixIndicesThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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