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Understand Consumers Perceptions, Switching Behaviour, and Willingness to Pay
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The main objective of this study is to investigate typical attitude towards fleet telematics (fleet management system solutions), understand key features and service expectations, explore perceptions and willingness to pay for fleet telematics services, examine vendor satisfaction and brand perceptions, and to look into vendor consideration and selection criteria. Data were collected by a panel-based survey in France, Germany, Italy, the UK, and Poland. A total of 206 decision makers or key influencers for fleet management solutions were surveyed to obtain the results. Service packages discussed in the study are fuel management, vehicle management, safety and security, order management, driver management, driver behaviour management, and trailer management.
Evaluate general attitudes towards fleet telematics (FMS)
Understand features and services that are expected from a device as well as most preferred back-office services
Measure perceptions and willingness to pay for fleet telematics services
Understand key vendor consideration and selection criteria
Measure level of satisfaction with vendors
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