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Analysis of the APAC Mobile Commerce Market 2013

Cross-Industry Collaboration Needed to Drive Growth

  • Research Code : P7A4-01-00-00-00
  • SKU : TE00448-AP-MR_02120
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  • Release Date : 13-Jun-2014
  • Region : Asia Pacific
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Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.

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