Analysis of the APAC Mobile Commerce Market 2013

Cross-Industry Collaboration Needed to Drive Growth

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Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—Definitions Market Overview—Key Questions This Study Will AnswerMarket Overview—Mobile Payments Eco-systemMarket Overview—Mobile Payments Eco-system (continued)Market Overview—Value Chain of Mobile Payment Market Overview—Mobile Commerce Market SegmentsMarket Overview—Scope and SegmentationMarket Overview—Access ChannelsMarket Overview—Access Channels (continued)Market Overview—Access Channels (continued)Market Overview—Access Channels (continued)Market Overview—Benchmarking of Access ChannelsMarket Overview—Benchmarking of Access Channels (continued)Market Overview—Mobile Commerce Business ModelMarket Overview—Mobile-Operator-Centric Business ModelMarket Overview—Mobile-Operator-Centric Business Model (continued)Market Overview—Financial-Institution-Centric Business Model Market Overview—Financial-Institution-Centric Business Model (continued)Market Overview—Third-Party-Centric Business ModelMarket Overview—Third-Party-Centric Business Model (continued)Market Overview—Collaboration-Centric Business Model Market Overview—Collaboration-Centric Business Model (continued)Market Overview—Key Features of mCommerceRecent Regulations and Market TrendsRecent Developments—Regulations and Market TrendsRecent Developments—Regulations and Market Trends (continued)Recent Developments—Regulations and Market Trends (continued)Recent Developments—Regulations and Market Trends (continued)External Challenges: Drivers and Restraints—Total Mobile Commerce MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Forecast and Trends—Total Mobile Commerce MarketMarket Engineering MeasurementsTotal Mobile Commerce Market—Transaction Value Forecast Total Mobile Commerce Market—Transaction Value Forecast Discussion Total Mobile Commerce Market—Percentage Transaction Value by RegionTotal Mobile Commerce Market—Percentage Transaction Value by Region DiscussionTotal Mobile Commerce Market—Demand AnalysisTotal Mobile Commerce Market—Demand Analysis DiscussionJapan BreakdownJapan OverviewJapan Market— IntroductionJapan Market—Key DevelopmentsJapan Market—Overview of the Mobile Commerce ModelJapan Market Engineering MeasurementsJapan Market—Transaction Value ForecastJapan Market—Transaction Value Forecast DiscussionJapan Market—Transaction Value Forecast Breakdown Japan Market—Transaction Value Forecast Breakdown DiscussionJapan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction ValueJapan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value DiscussionJapan Market—Number of Mobile Commerce Users as a Percentage of Mobile SubscribersJapan Market—Number of Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion Japan Market ShareJapan Market Share AnalysisJapan Market—Competitive EnvironmentJapan Market—Key Characteristics of Mobile Commerce ParticipantsJapan Market—Competitive Landscape and Assessment The Philippines BreakdownThe Philippines OverviewThe Philippines Market—IntroductionThe Philippines Market—Key DevelopmentsThe Philippines Market—Overview of the Mobile Commerce ModelThe Philippines Market Engineering MeasurementsThe Philippines Market—Transaction Value ForecastThe Philippines Market—Transaction Value Forecast Discussion The Philippines Market—Transaction Value Forecast BreakdownThe Philippines Market—Transaction Value Forecast Breakdown DiscussionThe Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total Remittance The Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total RemittanceThe Philippines Market—Domestic Mobile Payment and Electronic Fund Transfer The Philippines Market—Domestic Mobile Payment and Electronic Fund TransferThe Philippines Market—Active Mobile Payment Users as a Percentage of Mobile SubscribersThe Philippines Market—Active Mobile Payment Users as a Percentage of Mobile Subscribers DiscussionThe Philippines Market Share AnalysisThe Philippines Market Share AnalysisThe Philippines Market—Competitive Environment The Philippines Market—Key Characteristics of Mobile Commerce ParticipantsThe Philippines Market—Competitive Landscape and Assessment The Philippines Market—Competitive Landscape and Assessment (continued) Malaysia BreakdownMalaysia OverviewMalaysia Market—IntroductionMalaysia Market—Key DevelopmentsMalaysia Market—Overview of the Mobile Commerce ModelMalaysia Market Engineering MeasurementsMalaysia Market—Transaction Value Forecast Malaysia Market—Transaction Value Forecast Discussion Malaysia Market—Transaction Value Forecast BreakdownMalaysia Market—Transaction Value Forecast Breakdown DiscussionMalaysia Market—Mobile Payment and eCommerce Transaction ValueMalaysia Market—Mobile Payment and eCommerce Transaction Value Discussion Malaysia Market—Mobile Commerce Users as a Percentage of Mobile SubscribersMalaysia Market—Mobile Commerce Users as a Percentage of Mobile Subscribers DiscussionMalaysia Market Share Malaysia Market Share AnalysisMalaysia Market—Competitive Environment Malaysia Market—Competitive Landscape and Assessment The Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyAbbreviations and Acronyms Used




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