Analysis of the APAC Mobile Commerce Market 2013

Analysis of the APAC Mobile Commerce Market 2013

Cross-Industry Collaboration Needed to Drive Growth

RELEASE DATE
13-Jun-2014
REGION
Asia Pacific
Research Code: P7A4-01-00-00-00
SKU: TE00448-AP-MR_02120

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TE00448-AP-MR_02120

$4,950.00

$3,712.50 save 25 %

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Description

Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.

Table of Contents

Executive Summary

Executive Summary—Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Definitions

Market Overview—Key Questions This Study Will Answer

Market Overview—Mobile Payments Eco-system

Market Overview—Mobile Payments Eco-system (continued)

Market Overview—Value Chain of Mobile Payment

Market Overview—Mobile Commerce Market Segments

Market Overview—Scope and Segmentation

Market Overview—Access Channels

Market Overview—Access Channels (continued)

Market Overview—Access Channels (continued)

Market Overview—Access Channels (continued)

Market Overview—Benchmarking of Access Channels

Market Overview—Benchmarking of Access Channels (continued)

Market Overview—Mobile Commerce Business Model

Market Overview—Mobile-Operator-Centric Business Model

Market Overview—Mobile-Operator-Centric Business Model (continued)

Market Overview—Financial-Institution-Centric Business Model

Market Overview—Financial-Institution-Centric Business Model (continued)

Market Overview—Third-Party-Centric Business Model

Market Overview—Third-Party-Centric Business Model (continued)

Market Overview—Collaboration-Centric Business Model

Market Overview—Collaboration-Centric Business Model (continued)

Market Overview—Key Features of mCommerce

Recent Developments—Regulations and Market Trends

Recent Developments—Regulations and Market Trends (continued)

Recent Developments—Regulations and Market Trends (continued)

Recent Developments—Regulations and Market Trends (continued)

Drivers and Restraints

Drivers Explained

Drivers Explained (continued)

Restraints Explained

Restraints Explained (continued)

Market Engineering Measurements

Total Mobile Commerce Market—Transaction Value Forecast

Total Mobile Commerce Market—Transaction Value Forecast Discussion

Total Mobile Commerce Market—Percentage Transaction Value by Region

Total Mobile Commerce Market—Percentage Transaction Value by Region Discussion

Total Mobile Commerce Market—Demand Analysis

Total Mobile Commerce Market—Demand Analysis Discussion

Japan Overview

Japan Market— Introduction

Japan Market—Key Developments

Japan Market—Overview of the Mobile Commerce Model

Japan Market Engineering Measurements

Japan Market—Transaction Value Forecast

Japan Market—Transaction Value Forecast Discussion

Japan Market—Transaction Value Forecast Breakdown

Japan Market—Transaction Value Forecast Breakdown Discussion

Japan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value

Japan Market—Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value Discussion

Japan Market—Number of Mobile Commerce Users as a Percentage of Mobile Subscribers

Japan Market—Number of Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion

Japan Market Share

Japan Market Share Analysis

Japan Market—Competitive Environment

Japan Market—Key Characteristics of Mobile Commerce Participants

Japan Market—Competitive Landscape and Assessment

The Philippines Overview

The Philippines Market—Introduction

The Philippines Market—Key Developments

The Philippines Market—Overview of the Mobile Commerce Model

The Philippines Market Engineering Measurements

The Philippines Market—Transaction Value Forecast

The Philippines Market—Transaction Value Forecast Discussion

The Philippines Market—Transaction Value Forecast Breakdown

The Philippines Market—Transaction Value Forecast Breakdown Discussion

The Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total Remittance

The Philippines Market—Remittance Value and Mobile Remittance as a Percentage of Total Remittance

The Philippines Market—Domestic Mobile Payment and Electronic Fund Transfer

The Philippines Market—Domestic Mobile Payment and Electronic Fund Transfer

The Philippines Market—Active Mobile Payment Users as a Percentage of Mobile Subscribers

The Philippines Market—Active Mobile Payment Users as a Percentage of Mobile Subscribers Discussion

The Philippines Market Share Analysis

The Philippines Market Share Analysis

The Philippines Market—Competitive Environment

The Philippines Market—Key Characteristics of Mobile Commerce Participants

The Philippines Market—Competitive Landscape and Assessment

The Philippines Market—Competitive Landscape and Assessment (continued)

Malaysia Overview

Malaysia Market—Introduction

Malaysia Market—Key Developments

Malaysia Market—Overview of the Mobile Commerce Model

Malaysia Market Engineering Measurements

Malaysia Market—Transaction Value Forecast

Malaysia Market—Transaction Value Forecast Discussion

Malaysia Market—Transaction Value Forecast Breakdown

Malaysia Market—Transaction Value Forecast Breakdown Discussion

Malaysia Market—Mobile Payment and eCommerce Transaction Value

Malaysia Market—Mobile Payment and eCommerce Transaction Value Discussion

Malaysia Market—Mobile Commerce Users as a Percentage of Mobile Subscribers

Malaysia Market—Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion

Malaysia Market Share

Malaysia Market Share Analysis

Malaysia Market—Competitive Environment

Malaysia Market—Competitive Landscape and Assessment

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Abbreviations and Acronyms Used

Related Research
Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.
More Information
No Index Yes
Podcast No
Author Serene Chan
Industries Telecom
WIP Number P7A4-01-00-00-00
Is Prebook No