Analysis of the Broadcast Video Content Marketplace in MENA

Analysis of the Broadcast Video Content Marketplace in MENA

Fragmented Demography and Millennial Population Present Vibrant Opportunities for Media Companies

RELEASE DATE
22-Sep-2016
REGION
South Asia, Middle East & North Africa
Research Code: 9AC1-00-12-00-00
SKU: EM00241-SA-MR_18995

$1,500.00

Special Price $1,125.00 save 25 %

In stock
SKU
EM00241-SA-MR_18995

$1,500.00

$1,125.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a single region, the content preferences vary across countries based on the political scenario, socio-economic environment, purchasing power, and demography. Hence there is a need for geo-targeted content strategy to expand in the region. Content licensing trends is undergoing a transition due to the emergence of OTT video and growth of Pay TV. This study presents an overview of the major trends in the media content market place such as viewership across genres, trends during Ramadan, sports content distribution, steps on piracy, OTT video, expat population and content, content licensing and others. It also includes an insight on the major participants in the market.

Table of Contents

Key Findings

Key Findings (continued)

Media Content Marketplace Ecosystem

Media Content Marketplace Ecosystem (continued)

Media Content Marketplace Ecosystem (continued)

Evolution of TV

Factors that Determine Content Preferences

Key Social Factors for the MENA

Gen Y

Connectivity—Networks and Devices

Viewership Trends

HD-Content—Drivers and Restraints for Broadcasters

Piracy and its Impact on the Business

Government Initiatives

Content and Advertising

Content Licensing Trends

Ramadan Season—Busy Time for the Broadcast Industry

Arabic Content

‘Glocal’ MENA

Demand for Drama & Movies from Across the World

Content Strategies

International Content VOD—Battle for the ‘Windows’

Football a Religion in MENA

The Football Ground on TV

Sports Content Strategies

beIN Vs OSN—Strategy Comparison

beIN Vs OSN—Strategy Comparison(continued)

Advertising —The Future

Audience Measurement

The OTT Landscape, MENA

OTT Video Services in the Middle East

Conclusions

The Last Word—3 Big Predictions

Legal Disclaimer

Acknowledgement

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a single region, the content preferences vary across countries based on the political scenario, socio-economic environment, purchasing power, and demography. Hence there is a need for geo-targeted content strategy to expand in the region. Content licensing trends is undergoing a transition due to the emergence of OTT video and growth of Pay TV. This study presents an overview of the major trends in the media content market place such as viewership across genres, trends during Ramadan, sports content distribution, steps on piracy, OTT video, expat population and content, content licensing and others. It also includes an insight on the major participants in the market.
More Information
No Index No
Podcast No
Author Suneet Shome
Industries Entertainment and Media
WIP Number 9AC1-00-12-00-00
Keyword 1 Broadcast Video Content
Keyword 2 Video as a Service
Keyword 3 Video as a Service by Platform
Is Prebook No