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Guidelines and Regulations regarding FDI and DAS Critical for the Growth of Television Services in India
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The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease in regulation around broadcasting licenses in the late nineties led many entrepreneurs and organizations to enter the television segment, and a gradual increase in the number of channels over the past decade. Despite the tremendous growth in the number of TV channels in the last few years this sector had to face difficulties primarily due to capacity constraints and non-addressable nature of the network. This led to recommendations for implementation of DAS - Digital Addressable Cable TV Systems by the Government on 5th August 2010. The implementation of Digitization was decided to take place in a phased manner covering metropolitan cities in the first place followed by tier-2 and tier-3 cities and rest of India. This insight includes an overview of the broadcasting industry in India, its drivers and the major regulations impacting television broadcasters, cable TV, Direct-To-Home (DTH) and Internet Protocol Television (IPTV) service operators. The study discusses the role of all major regulatory bodies and the regulations that related to uplinking, downlinking, program codes, advertisement codes, licensing framework, new channel launch, foreign direct investments (FDI), carriage fees and set-top boxes.
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