Regulations for the Indian Broadcasting Industry

Guidelines and Regulations regarding FDI and DAS Critical for the Growth of Television Services in India

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The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates.

Low entry barriers and an ease in regulation around broadcasting licenses in the late nineties led many entrepreneurs and organizations to enter the television segment, and a gradual increase in the number of channels over the past decade. Despite the tremendous growth in the number of TV channels in the last few years this sector had to face difficulties primarily due to capacity constraints and non-addressable nature of the network. This led to recommendations for implementation of DAS - Digital Addressable Cable TV Systems by the Government on 5th August 2010. The implementation of Digitization was decided to take place in a phased manner covering metropolitan cities in the first place followed by tier-2 and tier-3 cities and rest of India.

This insight includes an overview of the broadcasting industry in India, its drivers and the major regulations impacting television broadcasters, cable TV, Direct-To-Home (DTH) and Internet Protocol Television (IPTV) service operators. The study discusses the role of all major regulatory bodies and the regulations that related to uplinking, downlinking, program codes, advertisement codes, licensing framework, new channel launch, foreign direct investments (FDI), carriage fees and set-top boxes.

Table of Contents

Regulations for the Indian Broadcasting IndustryExecutive SummaryKey FindingsKey TermsKey Terms (continued)Industry Value Chain Indian Broadcasting Industry OverviewTimeline—1959 to 2016Market Overview Broadcasting Sector Growth DriversTelevision Channels in IndiaRules & Regulations for the Broadcasting Industry in IndiaNoteMajor Regulations & AmendmentsThe Prasar Bharathi(Broadcasting Corporation of India) Act, 1990 The Cable Television Network Rules, 1994Cable Television Network Rules 1995—Impact on the IndustryCable Television Network Rules 1995—Impact on the Industry (continued)Sports Broadcasting Signal(Mandatory Sharing with Prasar Bharati) Act, 2007Other Regulations and ActsTelecom Regulatory Authority of India (TRAI) Act, 1997Policy Guidelines for Uplinking from IndiaPolicy Guidelines for Uplinking from India (continued)Procedure for grant of Permission for UplinkingPolicy Guidelines for Downlinking from IndiaPolicy Guidelines for Downlinking from India (continued)Procedure for grant of Permission for DownlinkingLicence Fee and Renewal ProcessPrescribed Program CodePrescribed Program Code (continued)Advertisement CodesAdvertisement Codes—Focus on WomenLicensing Framework for MSORegulations for The Indian Broadcasting Industry New Channel LaunchProcedure—Primary Eligibility CriteriaLicence Fee and Renewal ProcessRegulatory Bodies and DirectivesRegulatory Bodies pertinent to the Indian Broadcast IndustryStatutory Bodies For Regulation of the Broadcast Industry—Broadcasting Services Regulation Bill 2007Foreign Direct Investment ProposalsSome Directives being DisputedSome Directives being Disputed (continued)Channel Aggregator Dispute—A Case StudyDigitizationDigitization (continued)IPTV ServiceIPTV Service (continued)Carriage Fee RegulationsHas Digitization brought down carriage fees?Has Digitization brought down carriage fees? (continued)The Register Of Interconnect Agreements, 2014Cable Television Tariff Order 2014—TRAICommodity Pricing for Cable TVTariff Orders for Set Top Box—TRAI, 27th May, 2013The Last WordThe Last WordLegal DisclaimerAppendixTRAI Consultations on Broadcast & Cable ServicesGovernment Agencies and Industry BodiesList of HD Channels in IndiaList of HD Channels in India (continued)List of Pay ChannelsList of Pay Channels (continued)List of Pay Channels (continued)Leading Broadcasters/ AggregatorsLeading Broadcasters/ Aggregators (continued)List of Top 20 MSOs ( By area and period of License)List of Top 20 MSOs (By area and period of License) (continued)List of DTH OperatorsDigital Set Top Box—Prescribed SpecificationsDigital Set Top Box—Prescribed Specifications (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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