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Collaboration Convergence and Mobile-first Focus Leadto New Market Synergies
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The global web conferencing market is being transformed by the ongoing evolution of the workplace. A renewed focus on application convergence and strong mobile-first initiatives are resulting in groundbreaking technology shifts that are empowering users with greater productivity benefits than ever before. The move from audio-only meetings to web and video conferencing along with a growing emphasis on product design and usability are paving the way for accelerated web conferencing adoption. Organizations are finding that “vanilla” web conferencing solutions are inadequate and are recognizing the need to deploy more comprehensive productivity tools. This analysis equips web conferencing providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving web conferencing marketplace.
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