Analysis of the Global Web Event Services Market

A Fragmented Market Poised for Growth

The global web events market is experiencing significant shifts with the emergence of self-service solutions and a greater focus on mobile and social webcasting. An increasing number of enterprises are using webinars and webcasts as business-critical communication tools. User demand is triggered by travel and time savings, the ongoing workplace transformation, consumerization, and a significant momentum for video communications. However, lack of awareness about solution sets, confusing pricing models, and considerable market fragmentation are holding the market back. This analysis provides web event providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving marketplace.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s Perspective Market OverviewMarket DefinitionsMarket Definitions (continued)Key Questions This Study Will AnswerMarket SegmentationProject ScopeResearch CoverageWeb Events—Understanding the DifferencesWeb Events are Taking OffMajor FindingsMajor Findings (continued)Major Findings (continued)External Challenges: Drivers and RestraintsDrivers and RestraintsForecast and TrendsForecast AssumptionsForecast Assumptions (continued)Revenue ForecastMarket TrendsMarket Trends (continued)Webinars as Subset of Web EventsSMB AdoptionRevenue Contribution by Technology SegmentRevenue Contribution by RegionKey ApplicationsVertical MarketsAverage Selling PricesMarket Share and Competitive AnalysisMarket Share for Web Event ServicesMarket Share for Webcasting and Virtual Event Vendors as a Subset of the Web Event Services MarketCompetitive EnvironmentCompetitive OverviewCompetitive Overview (continued)Competitive Assessment of Key VendorsCompetitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)The Last WordThe Last WordLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)List of Companies CoveredLearn More—Next Steps

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