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The Perfect Storm for Cloud Unified Communications & Collaboration
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The North American hosted IP telephony and UCC services market is undergoing major changes as it moves from early-adopter to mass-adoption stage. Increasing customer awareness of cloud communications is driving adoption, yet is also leading to greater scrutiny of service quality and reliability. Heightened customer requirements along with the proliferation of cloud solutions with little differentiation is compelling providers to seek mergers and acquisitions to gain efficiencies, economies of scale, and better compete in the marketplace. In spite of intensifying competition, however, the still-untapped North American cloud communications market continues to present considerable growth opportunities for both existing and new market participants. This study provides market participants with an in-depth analysis of market trends and challenges to help them develop more sustainable growth strategies.
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