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Benchmarking Asian OEMs Software-defined Vehicle Strategies, 2024
OEMs Driving In-house R&D of Software-defined Vehicles Expected to Take Center Stage
14-Aug-2024
Global
Market Research
The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies.
SDVs are changing the way vehicles are designed and developed. The changes in the architecture are evident, with OEMs preferring newer architecture over traditional platform architecture. This analysis investigates the strategies of Asian OEMs, such as BYD, Honda, Hyundai, NIO, and Toyota, in the SDV space and benchmarks them against each other. It also covers the ecosystem surrounding the OEMs and suppliers in the SDV space.
Key Issues Addressed
• What strategies are OEMs using to standardize hardware?
• What strategies are OEMs implementing to standardize software?
• What strategies are OEMs adopting for SDVs?
• How are OEMs utilizing their existing ecosystems to achieve SDVs?
• Which Asian OEM group is leading the SDV race?
Author: Thirumalai Narasimhan
Key Findings
Key Findings (continued)
OEM Comparative Analysis—Hardware Strategy
OEM Comparative Analysis—Software Strategy
Comparative Analysis—SDV Strategy and Implementation
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Benchmarking Asian OEMs’ SDV Strategies
Research Scope
Definitions—Vehicle Architecture
Key Competitors
Growth Drivers
Growth Restraints
BYD Hardware Strategy
Potential List of BYD Models on New Architecture
BYD Software Development Strategy
BYD Software Strategy—BYD OS Software Platform
BYD Focus Areas—SDV Ecosystem and Strategy
Honda Hardware Strategy
Potential List of Honda Models on New Architecture
Honda Software Development Strategy
Honda Software Strategy—Software Platform
Honda SDV Ecosystem and Strategy
Hyundai Hardware Strategy
Potential List of Hyundai Group Models on New Architecture
Hyundai Software Development Strategy
Hyundai Software Strategy—ccOS Software Platform
Hyundai Focus Areas—SDV Ecosystem and Strategy
NIO Hardware Strategy
Potential List of NIO Models on New Architecture
NIO Software Development Strategy
NIO Software Strategy—Software Platform
NIO SDV Ecosystem and Strategy
Toyota Hardware Strategy
Potential List of Toyota Models on New Architecture
Toyota Software Development Strategy
Toyota Software Strategy—Toyota Arene OS Software Platform
Toyota SDV Ecosystem and Strategy
Growth Opportunity 1—Consolidating Functions in HPC and Mixing Data Traffic in Ethernet Increasing Demand for Cybersecurity
Growth Opportunity 1—Consolidating Functions in HPC and Mixing Data Traffic in Ethernet Increasing Demand for Cybersecurity (continued)
Growth Opportunity 2—Cloud Computing and Functional Virtualization Will Open Opportunities for Cloud Technology Developers
Growth Opportunity 2—Cloud Computing and Functional Virtualization Will Open Opportunities for Cloud Technology Developers (continued)
Growth Opportunity 3—OEMs are Becoming Software Organizations
Growth Opportunity 3—OEMs are Becoming Software Organizations (continued)
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
Legal Disclaimer
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Key Issues Addressed
• What strategies are OEMs using to standardize hardware?
• What strategies are OEMs implementing to standardize software?
• What strategies are OEMs adopting for SDVs?
• How are OEMs utilizing their existing ecosystems to achieve SDVs?
• Which Asian OEM group is leading the SDV race?
Author: Thirumalai Narasimhan
| Deliverable Type | Market Research |
|---|---|
| Author | Thirumalai Narasimhan |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Software-Defined Vehicle Market Insights |
| Keyword 2 | Vehicle Software Strategies Benchmarking |
| Keyword 3 | Asian Automotive Industry Trends |
| Podcast | No |
| WIP Number | PFPU-01-00-00-00 |