Bluetooth End-User Perceptions Study

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Table of Contents

Bluetooth End-User Perceptions Study, Executive SummaryBluetooth End-User Survey Executive SummaryIntroductionProject Scope and ObjectivesSummary of Major FindingsConclusionBluetooth End-User Perceptions Study, MethodologyProject Scope and Research MethodsProject ScopeResearch MethodsAnalysis MethodRespondent CharacteristicsBluetooth End-User Perceptions Study, Bluetooth Background and Present Market SituationBluetooth Background and Market StatusBrief History and DelaysPresent Market SituationBluetooth End-User Perceptions Study, End-User Awareness Understanding and Expectations of Bluetooth TechnologyAwareness LevelsIntroductionAnalysis of Awareness LevelsUnderstanding and ExpectationsIntroductionThe Perception of BluetoothEnd-User's Descriptions of BluetoothBluetooth End-User Perceptions Study, End-User Issues with BluetoothPerceived Issues Facing BluetoothIntroductionIssues ranked by ImportanceSecurityInterferenceSupportEase of UseInteroperabilityCostOther IssuesBluetooth End-User Perceptions Study, End-User Benefits of BluetoothPerceived Benefits of BluetoothIntroductionBenefits Ranked by ImportanceFlexibilityConvenienceTime SavingIncreased ProductivityCost SavingOther BenefitsBluetooth End-User Perceptions Study, Branding and BluetoothBluetooth Branding PerceptionsIntroductionOverall Branding ResultsUnprompted Brand RecallPrompted Brand RecallGeographic Analysis of Bluetooth Brand PerceptionBluetooth End-User Perceptions Study, Bluetooth and Wireless LANComparing Views on Bluetooth from WLAN Users and non-WLAN UsersIntroductionComparing Awareness LevelsComparing Understanding of BluetoothComparing Perceived Issues facing BluetoothComparing Perceived Benefits of BluetoothComparing Bluetooth Buying PatternsBluetooth End-User Perceptions Study, Bluetooth Buying PatternsChannels Applications and TimingsIntroductionWhich Companies will be Early Adopters?When do Companies plan to Buy?Applications AnalysisChannels AnalysisBluetooth End-User Perceptions Study, Geographic AnalysisEnd-User Differences by RegionIntroductionAwareness by RegionDescription of Bluetooth by RegionEnd-User Bluetooth Issues by RegionEnd-User Bluetooth Benefits by RegionEnd-User Bluetooth Buying Patterns by RegionBluetooth Branding by RegionBluetooth End-User Perceptions Study, Conclusions and RecommendationsSummary of Findings and Strategic RecommendationsConclusionsRecommendations




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