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The car sharing market in China has approximately 30 active operators. These companies are operated by automotive original equipment manufacturers (OEMs), transportation companies and start-ups. The top 5 operators—EVCard (by SAIC Motor Co., Ltd.), Weigongjiao (by Geely), GoFun (by Beijing Shouqi Group Co., Ltd.), MoreFun (by BAIC Mobility Co., Ltd.) and PandAuto (by Chongqing Lifan Automobile Co., Ltd.)— accounted for 72.8% of the fleet size in 2018.In China, the sharing economic activity has been able to achieve lower cost, lower entry barriers and lower pollution, as well as higher efficiency, higher experience and higher credibility within the industry. Transportation sharing activities, including car sharing and ride sharing, have accounted for 8.4% of the sharing economy in the country in 2018. The Chinese are also gradually shifting towards Internet applications for their transportation needs, such as reserving riding services from mobile apps, finding solutions to traffic blocks, and using real-time navigation and traffic services.The operation charge fee per service is the main revenue generator for car sharing companies. However, the Chinese car sharing market has been undergoing a restructuring since 2017. It has witnessed a few exits, such as the withdrawals of Youyouyongche, Ezzy, and Togo, and some collaborations – for instance, BMW AG has collaborated with EVCard, while Daimler Mobility Services GmbH has tied up with Zhejiang Geely Holding Group Co., Ltd. to carry out car sharing business in the country.In line with the Chinese government’s vision of increasing electric vehicle (EV) penetration and promoting green development, automotive OEMs are expected to further expand their EV sales through their subsidiaries in the car sharing industry. For instance, the car sharing market is expected to be more competitive, especially for the vertical value chain and ecosystem integration developed by automotive OEMs and transportation companies.
This study analyzes opportunities and challenges in the car sharing market in China. It examines the current market structure and business models, as well as factors that drive and restrain market growth. It also discusses the growth opportunities and trends up to 2025.
Key Issues Addressed
Author: Ming Lih Chan
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