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Driven by regulation, consumer acceptance, and rapid strides in active safety system technology, the penetration of Advanced Driver Assist Systems (ADAS) in European new Light Vehicle sales has grown at a blistering pace. Even as increasing ADAS-equipped vehicle sales are anticipated to translate into lower crash rates and severity in the long term...

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and con...

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are viewed as not only safety enhancements but also comfort and conveni...

The automotive industry faces challenges such as regulatory hurdles, electrification, the rise of software-defined vehicles (SDVs), semiconductor shortages, and geopolitical chaos. OEMs and value chain partners are realigning their product strategies, roadmaps, and launch timelines to adapt to these challenges. They have rerouted investments to dev...

In 2026, the global ADAS and autonomous driving market is transitioning to standardization, with Level 1 and Level 2 features becoming baseline across vehicle segments. This shift is driven by regulatory frameworks in North America and Europe, along with rising consumer demand for vehicle safety in emerging markets such as India and Southeast Asia....

The global demand for buses has risen with the increase in capacity and the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleet operators are exploring advanced technologies, primarily solutions for autonomous buses, to increase efficiency across the supply chain. Although ...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

27 Apr 2018  |  North America  |  Market Research

Automotive ECUs for ADAS and Autonomous Driving Systems, North America and Europe, 2017

E/E Architecture Will Transform from Multiple ECUs to 5 Domain Controllers

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With the advent of autonomous driving, humans are slowly being asked to relinquish control to the vehicle. However, in the near future, as the automotive industry paves the way from manually driven vehicles to fully autonomous vehicles via semi-autonomous vehicles, changes in the vehicle E/E architecture that help achieve this transition should be ...

17 Sep 2024  |  Global  |  Market Research

ADAS and AD Sensor Suite Strategies, Europe, 2024 2030

OEMs Strategies Will Drive Transformational Growth by Using LiDAR as a Primary Sensor with Cameras and Imaging Radar to Meet the Rise of Eyes-off Driving

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Key Issues Addressed

The global automotive industry is going through a transformation with the convergence of the connected, autonomous, shared, and electric (CASE) trends. Connectivity and autonomous driving (AD) features are leading this transformation. Globally, OEMs are looking to introduce various advanced driver assistance system (ADAS) features ranging from L0 t...