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The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

22 Jul 2020  |  Europe  |  Market Research

Analysis of the European Endpoint Security Market, Forecast to 2024

A Stringent Regulatory Environment and Rising Privacy Concerns Among Consumers will Drive Demand for Endpoint Security Solutions i

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Key Issues Addressed

Data breaches are inevitable across every enterprise, and endpoints continue to be a popular vector of cyberattacks. In response, endpoint security tools have evolved from signature-based antivirus to advanced solutions. Endpoint security products include host-based software products that secure computing devices, including laptops, desktops, ne...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

The generative AI sector faces a defining challenge: how to translate the breakthrough power of foundation models into real-world value amid unprecedented disruption. An explosion of large language models (LLMs) and multimodal AI tools promises to transform everything from enterprise productivity to creative work, yet organizations grapple with tru...

The smart home market is moving toward optimized and personalized devices, environmental control, and energy consumption through ubiquitous connectivity and digital transformation. This strategic analysis is part of Frost & Sullivan's continued coverage of the global IoT market. Frost & Sullivan offers valuable insights that will help IoT service p...

11 Aug 2022  |  Europe  |  Market Research

European Managed and Professional Security Services Market

Partnering with MSS/PSS Vendors to Advance Security Maturity

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The Managed Security Services Market is made up of security vendors who provide technology, expertise, and management for the private and public sector, but the customer retains control and oversight. Common services include DDoS protection or mitigation, managed firewall, vulnerability management, or breach & attack simulation. These services a...

This edition of the IT, Computing and Communication Technology Opportunity Engine showcases 16 emerging technology innovators advancing intelligent automation, cloud-native infrastructure, connected ecosystems, enterprise integration, next-generation networking, and AI-powered digital transformation. The edition highlights innovations spanning smar...

People, processes and technologies have long been the key elements of a CRM strategy. A recent Frost & Sullivan study found that 99Percentage of businesses are now in some stage of digital transformation. The people piece is a great place to start. Customers and employees play probably the most important role in a company's success. Our research pr...

27 Jan 2021  |  Asia Pacific  |  Market Research

Transformative Mega Trends are Driving the ASEAN Colocation Market, Forecast to 2026

Hyperscale Cloud Providers and OTT Segments Represent Key Growth Opportunities

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With the growing presence of hyperscale cloud service providers, high penetration of Internet connectivity, and a keen focus on cybersecurity and data privacy, the demand for data storage and managed hosting services is expected to grow exponentially across the ASEAN region. In mature data center markets such as Singapore, which still remains the d...