Search results for: 'part covid consumer behavior study'

The pandemic has been an essential influence for the increase in digital marketing among B-to-B and B-to-C companies. There has been an explosion in advertising on over-the-top (OTT) channels. Companies are embracing organic social media interactions and focusing on the omnichannel approach to the customer journey. With so many people on digital pl...

24 Nov 2020  |  North America  |  Market Research

COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions, 2020

Transformational Growth will Result as the Way We Communicate Fundamentally Changes

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The COVID-19 pandemic changed the way businesses run and how people communicate. Digital is king, and with the social distancing and lockdown rules in place, businesses must invest in digital solutions that enable remote working and automate business processes such as marketing and sales. Without these adjustments, businesses will lose out on conne...

In the fast-paced global economy, a successful business must be an agile business—one that can anticipate and respond quickly to changing economic, regulatory, and market conditions. However, no one anticipated the COVID-19 pandemic, which has tested just how agile companies are. With no time to gather data, consider options, install systems, or re...

The novel corona virus has forced companies into telework with little to no preparation. In this environment, it is critical to protect corporate data, and ensure that protection spans your entire IT environment, regardless of where employees are working or who is staffing the corporate data center. The best protection is a modern, cloud-based data...

Frost & Sullivan surveyed 661 IT decision-makers around the globe to IT/Communications to gain a deeper understanding of the impact of COVID-19 and their plans to exceed CX expectations as the world recovers from the pandemic. COVID-19 accelerated the move towards self-service, allowing many companies to invest in technology that deflects calls...

The COVID-19 pandemic that has forced governments across the globe to order citizens to stay at home and follow physical isolation has further highlighted the benefits of remote working. Thanks to cloud and advances in networking technology, much of the global workforce (wherever applicable) is able to continue doing its work from a remote site. Wi...

Frost & Sullivan launched the first ever virtual customer contact event. The new platform proved successful for an interactive Executive MindXchange, despite the obstacles COVID-19 created for such events. We had a full house, where the majority of people stayed engaged on the event platform throughout the program. Moving from session to session wa...

Global ICT spending reached $2.8 trillion in 2019, registering 3.6% YoY growth. While ICT spending is currently prioritized towards business continuity and solutions to better cope with the pandemic and a post-pandemic business environment, Frost and Sullivan predicts a shift in IT spending patterns, which will lean more towards digital and emergin...

While many cities claim to be in the process of becoming smart cities, most of their initiatives center on green concepts only. The goal of a smart city is to solve major problems through modern management and greater interaction between citizens and institutions to achieve a better quality of life. Frost & Sullivan has identified 8 parameters that...